YouTube Reaches 1 Billion Hours of Videos Watched Per Day

YouTube Reaches 1 Billion Hours of Videos Watched Per Day

February 28, 2017 10:38 pm

According to the a recent report by the Wall Street Journal, YouTube viewers all across the globe are collectively watching an average of 1 billion hours of video per day. This milestone is impressive considering that within two years YouTube has managed to double its average hours of 500 million in 2015.

However, this number comes as no surprise given YouTube’s 1 billion and counting user base as well as its recommendation feature, which was first introduced in 2009 by Google.

Since its inception, the YouTube recommendation feature accounts for 60 percent of video clicks from the home page and operates by allowing each user to be given a suggested video list customized by their video history and activity. Every video that is recently watched, favorited, or liked, is accounted for and ranked based on relevancy and diversity, creating a personalized algorithm. What ultimately has made the recommendation feature so successful is factoring in a candidate video’s overall global popularity which is not strictly defined by view count. This allows for a more complex set of recommended videos to be generated.

Surpassing 1 billion hours of video is not only a testament to YouTube’s robust search engine features and dedicated users but also to the shift towards digital media. At this rate, it is expected that YouTube is making serious headway on its goal to dethrone television as the most watched video entertainment medium in 2017.

Trending Family’s wheelhouse is navigating the expanding dominance of YouTube and its endless potential for brands and influencers. To get better acquainted on how to leverage YouTube for your next digital marketing campaign, contact us today!

Recent Posts

 

Breaking Down Instagram Influencer Tiers

Influencer marketing is growing more quickly now than ever before. In fact, Instagram saw a 48% growth in 2019 of posts using “#ad,” according to data analytics company, Klear.  Yet due to this fast-paced growth, it’s been hard for the industry to set certain standards, most notably how to define influencer size. The most commonly […]

Read More
 

Six Ways to Shake Up Your Influencer Strategy

Now that influencer marketing has been around for a few years, it’s easy for brands to get stuck in a rut and blend in with the crowd. Trending Family identified six tactics to help revive your influencer strategy and create content that stands out. 1. Hybrid Campaign Hybrid campaigns pair influencers with professional videographers. This duo […]

Read More
 

LinkedIn Influencers: Revolutionizing B2B Marketing

When you think of the phrase “influencer marketing,” your mind most likely jumps to young millennials or families facilitating B2C relationships by sharing fun products on Instagram or YouTube. However, there is a growing trend of using LinkedIn influencers to promote B2B relationships.  With 675 million users globally, LinkedIn is the largest professional social media […]

Read More
 

YouTube’s COPPA Changes: See if You’re Ready

It’s a new year, a new decade, and there’s a big new change on YouTube. On January 6, 2020, YouTube began requiring creators to label their channels and videos as “made for kids” if the primary audience for their content is children.  Videos that are designated as “made for kids” will no longer support features […]

Read More
 

Buzzwords Demystified: Ephemeral Content

Trends in social media change almost daily. One that’ll be sticking around — at least for a while — is ephemeral content. This term refers to content that has a limited lifespan or accessibility. More simply put — it disappears.  Snapchat was the instigator of this type of content, but we want to focus on […]

Read More
 

How to Spot Influencer Fraud

Influencer marketing has become an easy and affordable option for advertisers. This type of collaboration can be extremely beneficial for creating the brand awareness your company needs in order to grow. Partnerships with influencers are a great way to promote your product or service. Unlike traditional advertising methods, influencer marketing allows a company to partner […]

Read More
 

Selecting the Right Platform for your Influencer Campaign

Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences.  Social media platforms […]

Read More
 

Creative Ways to Make Your Holiday Campaign Stand Out

The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]

Read More
 

How Brands Can Reach Whole-Family Demographics

Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]

Read More
 

(Influencer) Content Is King

Nearly a quarter century ago, Bill Gates declared, “Content is King.”  As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]

Read More