According to the a recent report by the Wall Street Journal, YouTube viewers all across the globe are collectively watching an average of 1 billion hours of video per day. This milestone is impressive considering that within two years YouTube has managed to double its average hours of 500 million in 2015.
However, this number comes as no surprise given YouTube’s 1 billion and counting user base as well as its recommendation feature, which was first introduced in 2009 by Google.
Since its inception, the YouTube recommendation feature accounts for 60 percent of video clicks from the home page and operates by allowing each user to be given a suggested video list customized by their video history and activity. Every video that is recently watched, favorited, or liked, is accounted for and ranked based on relevancy and diversity, creating a personalized algorithm. What ultimately has made the recommendation feature so successful is factoring in a candidate video’s overall global popularity which is not strictly defined by view count. This allows for a more complex set of recommended videos to be generated.
Surpassing 1 billion hours of video is not only a testament to YouTube’s robust search engine features and dedicated users but also to the shift towards digital media. At this rate, it is expected that YouTube is making serious headway on its goal to dethrone television as the most watched video entertainment medium in 2017.
Trending Family’s wheelhouse is navigating the expanding dominance of YouTube and its endless potential for brands and influencers. To get better acquainted on how to leverage YouTube for your next digital marketing campaign, contact us today!
Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement. Team2Moms shared a touching post with […]
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
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Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.