There’s a reason influencer marketing has been the fastest-growing marketing channel in 2016. Influencers generate strong returns on investment, delivering $6.85 in earned media value for every $1 of paid media according to AdWeek. Thus, more companies than ever are turning to influencer marketing for customer acquisition. eMarketer states that 84% of marketers planned to launch an influencer campaign within the year.
Several recent acquisitions of influencer marketing agencies by established players like Google, Twitter, and The New York Times have caused companies in many different industries to take notice.
The questions on everyone’s minds: What role should PR firms, ad/creative agencies, media agencies, digital/social agencies, multi-channel/multi-platform networks, and influencer marketing agencies play in this quickly growing space? With increasing cost pressures from clients, many if not all may be tempted to add “influencer marketing” to their laundry list of services in the hopes of securing additional revenue streams.
Let’s first look at what each of these entities traditionally handle:
While these agencies have different functions, they have a shared focus:
As such, influencer partnerships between these different entities are complementary, not competitive. For example:
Trending Family is an influencer agency that only works with the top, family-friendly influencers across social media including YouTubers with 50M+ total subscribers and 1B+ monthly views. If your brand or agency is looking for a partner to manage influencer campaigns from start to finish, look no further. Our campaign management includes campaign ideation, all communication/logistics with the talent, timely release of all posts, optimizing any native media across social, and providing detailed post-campaign reporting. Don’t hesitate to contact Trending Family for more information.
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