There’s a reason influencer marketing has been the fastest-growing marketing channel in 2016. Influencers generate strong returns on investment, delivering $6.85 in earned media value for every $1 of paid media according to AdWeek. Thus, more companies than ever are turning to influencer marketing for customer acquisition. eMarketer states that 84% of marketers planned to launch an influencer campaign within the year.
Several recent acquisitions of influencer marketing agencies by established players like Google, Twitter, and The New York Times have caused companies in many different industries to take notice.
The questions on everyone’s minds: What role should PR firms, ad/creative agencies, media agencies, digital/social agencies, multi-channel/multi-platform networks, and influencer marketing agencies play in this quickly growing space? With increasing cost pressures from clients, many if not all may be tempted to add “influencer marketing” to their laundry list of services in the hopes of securing additional revenue streams.
Let’s first look at what each of these entities traditionally handle:
While these agencies have different functions, they have a shared focus:
As such, influencer partnerships between these different entities are complementary, not competitive. For example:
Trending Family is an influencer agency that only works with the top, family-friendly influencers across social media including YouTubers with 50M+ total subscribers and 1B+ monthly views. If your brand or agency is looking for a partner to manage influencer campaigns from start to finish, look no further. Our campaign management includes campaign ideation, all communication/logistics with the talent, timely release of all posts, optimizing any native media across social, and providing detailed post-campaign reporting. Don’t hesitate to contact Trending Family for more information.
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.
The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]
Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.
Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.