WhatsApp Plans to Dominate Snapchat Market

WhatsApp Plans to Dominate Snapchat Market

March 3, 2017 12:22 pm

WhatsApp has recently made headlines by announcing its new Status feature, modeled after Snapchat’s Stories. In a previous post, we’ve discussed how Snapchat has been proven to be invaluable for influencer marketing due to its authentic and spontaneous content.

WhatsApp’s decision to add its own Status feature could possibly serve as another cost-effective avenue for digital influencers and brands but with better results and metrics.

WhatsApp Status allows users to post customized photos, videos, and even gifs, for a period of 24 hours that everyone on their contact list can view. However unlike Snapchat, WhatsApp will allow its users to selectively exclude who can view their Status. Users will be able to post multiple updates, allowing them to create a narrative of their day. In addition, WhatsApp has allowed users to see who and how many people have viewed their Status. However, it’s important to note that WhatsApp has yet to enable public accounts, meaning only those contacts manually added can see your Status. There is an enormous potential for digital influencers and brands to create their own public WhatsApp Status in the near future.

WhatsApp’s Status will be a formidable force given that the company has already established itself as a successful messaging and call application with over 1.2 billion monthly active users. While Snapchat may be popular with the millennial demographic (45 percent of its users are 18 to 24), WhatsApp’s core demographic is older and more global.  In fact, in 2014, at least half of mobile internet users were active on WhatsApp in 26 countries. Introducing the new Status feature on WhatsApp will expose older users to this tool, and influencers and brands may soon be able to expand their reach to a relatively untapped global market.

In terms of advertising, WhatsApp may follow Snapchat’s footsteps and incorporate deep-linking into their Status feature. WhatsApp likely already has an edge on analytics as a result of its recent acquisition by Facebook, which is known for its comprehensive analytic measurement system.

WhatsApp’s new Status feature will soon give influencers and brands another cost-effective and international alternative to Snapchat’s Stories. WhatsApp’s impressive pre-existing user base and excellent messaging system could potentially eliminate Snapchat’s relevancy all together in the near future. It won’t be long before you see popular digital influencers and brands on WhatsApp for their next campaigns.

If your brand would like to strategize on how WhatsApp’s new Status feature can benefit your latest campaign, contact us today!

Recent Posts


3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More

Lead time for influencer campaigns?

STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months.  Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]

Read More

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

Read More

Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

Read More

How to Convince Your Clients to Try Influencer Marketing

Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.

Read More

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat.

Read More

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance.

Read More

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van.

Read More

YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

Read More

Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.

Read More