Tag: social media

The Decline of Vine: Knowing When and How to Avoid Declining Video Platforms

The Decline of Vine: Knowing When and How to Avoid Declining Video Platforms

Although Vine now lives on as Vine Camera, a six-point-five second long remnant of its former self, the Vine community no longer exists. While Vine influencers and brands struggle to regain footing through other social media platforms like Instagram and YouTube, it seems that only the major players have managed to cross-over smoothly.

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WhatsApp Plans to Dominate Snapchat Market

WhatsApp Plans to Dominate Snapchat Market

WhatsApp has recently made headlines by announcing its new Status feature, modeled after Snapchat’s Stories. In a previous post, we’ve discussed how Snapchat has been proven to be invaluable for influencer marketing due to its authentic and spontaneous content.

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Measuring a Video View on Facebook, Instagram, Twitter, and Snapchat

Measuring a Video View on Facebook, Instagram, Twitter, and Snapchat

In a recent article published by Buffer, it appears that when it comes to video metrics, Facebook and YouTube have the most comprehensive analytics among its social media competitors like Snapchat. Facebook and YouTube both allow creators to measure the average view duration, unique viewers, video views, likes and dislikes, comments, and shares.

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What is a Millennial Mom?

What is a Millennial Mom?

Roughly one in five moms is a millennial, making up a total of 1.5 million new mothers in the last year. Social, tech savvy, and influential, these young moms (who were born between 1978 and 1994) often serve as the linchpin for their families, as many are the main decision makers in their households. Yet a whopping […]

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Understanding Millennials

Understanding Millennials

Interested in getting your brand recognized by younger audiences? Here’s what to know about millennials, also dubbed Generation Y. For years businesses have struggled to understand millennials. Lauded for their technological prowess and lampooned for their rejection of authority, millennials — those in the age bracket 18 to 35 (born in the early 1980s through […]

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