Tag: social media marketing

Does my Brand Need an Influencer Agency or Can We Just Do it Ourselves?

Does my Brand Need an Influencer Agency or Can We Just Do it Ourselves?

According to recent estimates, the influencer marketing industry is expected to hit $10B by 2020 with over 75% of marketers currently utilizing the tactic. Nevertheless, some advertisers are still wary of diving in headlong with questions lingering about ROI and overall effectiveness.  Regardless of the evolving (and sometimes unpredictable) nature of the influencer marketing space, […]

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What is The Lifestage App? Everything you Need to Know About Facebook’s Snapchat Competitor

What is The Lifestage App? Everything you Need to Know About Facebook’s Snapchat Competitor

Lifestage is Facebook’s answer to Snapchat. The video-only social network, which Facebook discreetly launched in August 2016, allows teenagers to connect with their peers who attend the same school. While the app is certainly modeled after Snapchat’s hold-to-record video interface that’s been so effective at roping in the younger crowed, Lifestage enters the market with […]

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Social Media Influencer Marketing on Pinterest: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 5

Social Media Influencer Marketing on Pinterest: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 5

As the “inspiration” headquarters of social media, Pinterest is changing the way people shop. Roughly nine out of 10 Pinterest users have purchased something because of the platform, according to a 2015 Millward Brown study. (Previous posts in this series: YouTube, Instagram, Facebook, and Twitter)

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How to Develop Brand Guidelines and Key Messaging for Social Media Advertising Campaigns

How to Develop Brand Guidelines and Key Messaging for Social Media Advertising Campaigns

Once you’ve enlisted social media influencers to review or promote your product, the next step is to develop your brand guidelines and key messaging. Here are a few pointers: Keep the Message Simple

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How to Get Social Media Influencers to Review Your Product

How to Get Social Media Influencers to Review Your Product

Interested in getting your brand reviewed or promoted by social media influencers? Here are some quick tips. Does Your Brand Fit with their Audience? Before contacting specific influencers, make sure your brand can answer the most important question: Does your product solve a problem experienced by that influencer’s audience? If not, you’ll need to refine […]

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