Tag: snapchat marketing

Instagram and Snapchat Test New Ad Features — The Potential Impact on Influencer Marketing

Instagram and Snapchat Test New Ad Features — The Potential Impact on Influencer Marketing

Instagram and Snapchat are two of the most engaging platforms used in influencer marketing campaigns and they’re only going to continue to grow.  According to SmartInsights, in 2016 Snapchat was the “only brand to make major gains when compared to 2015,” as it moved from 4% users to 8%. 

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Social Media Influencer Marketing on Snapchat: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 7

Social Media Influencer Marketing on Snapchat: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 7

With more than 150 million active users, Snapchat is the in-vogue video-messaging app where users share images and clips that disappear after being watched. If Twitter is the best platform for taking the pulse on recent events and breaking news, Snapchat excels at showing viewers an unrehearsed, behind-the-scenes peek into day-to-day life.

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