Tag: influencer

Social Media Influencer Marketing on Pinterest: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 5

Social Media Influencer Marketing on Pinterest: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 5

As the “inspiration” headquarters of social media, Pinterest is changing the way people shop. Roughly nine out of 10 Pinterest users have purchased something because of the platform, according to a 2015 Millward Brown study. (Previous posts in this series: YouTube, Instagram, Facebook, and Twitter)

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How to Develop Brand Guidelines and Key Messaging for Social Media Advertising Campaigns

How to Develop Brand Guidelines and Key Messaging for Social Media Advertising Campaigns

Once you’ve enlisted social media influencers to review or promote your product, the next step is to develop your brand guidelines and key messaging. Here are a few pointers: Keep the Message Simple

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How to Get Social Media Influencers to Review Your Product

How to Get Social Media Influencers to Review Your Product

Interested in getting your brand reviewed or promoted by social media influencers? Here are some quick tips. Does Your Brand Fit with their Audience? Before contacting specific influencers, make sure your brand can answer the most important question: Does your product solve a problem experienced by that influencer’s audience? If not, you’ll need to refine […]

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How Much to Pay Social Media Influencers

How Much to Pay Social Media Influencers

Though the going rate for partnering with social media influencers varies as much as their online personalities, there are best practices to negotiating a mutually beneficial agreement. Types of Compensation Monetary, Flat Fee The most common form of compensation is paying influencers a flat fee in exchange for promotion.  Brands and influencers alike prefer a […]

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Long-Term Partnerships with Social Media Influencers

Long-Term Partnerships with Social Media Influencers

How often should your brand work with social media influencers?  Is it better to only work with influencers once then move on in search of a “fresh” audience from another influencer?  The consensus among brands and influencers alike is that long-term partnerships have several advantages over one-off deals.    Making it Stick

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