Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.
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WhatsApp Plans to Dominate Snapchat Market
WhatsApp has recently made headlines by announcing its new Status feature, modeled after Snapchat’s Stories. In a previous post, we’ve discussed how Snapchat has been proven to be invaluable for influencer marketing due to its authentic and spontaneous content.
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Virtual Reality and Influencer Marketing
Virtual Reality (VR) is an exploding platform and format to consume videos and play video games. VR allows users to explore all 360 degrees of an environment with the use of binocular-style headsets. These headsets encompass their field of vision, giving users an expanded viewpoint. As Virtual Reality evolves, consumers will increasingly interact with these […]
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Is Houseparty the New Snapchat?
House parties are gatherings that allow friends and family to get together in a social setting. These parties present opportunities to spend more quality time while sharing in the same experience. The Houseparty app has the same idea in mind — with a slightly different twist.
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Influencer Marketing: Who “Owns” It?
There’s a reason influencer marketing has been the fastest-growing marketing channel in 2016. Influencers generate strong returns on investment, delivering $6.85 in earned media value for every $1 of paid media according to AdWeek. Thus, more companies than ever are turning to influencer marketing for customer acquisition. eMarketer states that 84% of marketers planned to […]
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