Tag: Influencer marketing campaigns

Managing an Influencer Campaign Part 3: Influencer Coordination

Managing an Influencer Campaign Part 3: Influencer Coordination

Coordination is one of the most important components of any influencer campaign. Selecting the talent, keeping them on schedule, and maintaining frequent communication is crucial to overall success. In the second post (link second part) of our multi-part series entitled “Managing an Influencer Campaign,” we discussed the planning stages of an influencer campaign. Part three […]

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Influencer Marketing:  Who “Owns” It?

Influencer Marketing: Who “Owns” It?

There’s a reason influencer marketing has been the fastest-growing marketing channel in 2016. Influencers generate strong returns on investment, delivering $6.85 in earned media value for every $1 of paid media according to AdWeek.  Thus, more companies than ever are turning to influencer marketing for customer acquisition.  eMarketer states that 84% of marketers planned to […]

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Programmatic Advertising and Influencer Marketing

Programmatic Advertising and Influencer Marketing

 “The advertising industry is on a march toward automation.” Alex Kantrowitz of Advertising Age may be on to something. Programmatic advertising, media buying and marketing is well on its way to becoming the future of advertising.  This subset of digital advertising is based on data-driven decision-making via computer automation. Marketers are increasingly using data to […]

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