With more than 150 million active users, Snapchat is the in-vogue video-messaging app where users share images and clips that disappear after being watched. If Twitter is the best platform for taking the pulse on recent events and breaking news, Snapchat excels at showing viewers an unrehearsed, behind-the-scenes peek into day-to-day life.
For brands seeking to market on Twitter, understanding emerging trends and then capitalizing on them is the name of the game. Industry news and national events like the Super Bowl or political debates stir endless chatter across the Internet but often marketers try to ride these waves rather than creating the wave. In Part 4 […]
With active Facebook users spending an average of more than 20 minutes a day scrolling through status updates — that’s nearly 20 percent of all time online — Facebook is a potent trifecta for marketers, brandishing word-based, photo and video capabilities. In the third part of our series “Picking the Best Social Media Platforms for […]