Tag: digital marketing

Maintaining a Lasting Career as a Digital Influencer

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat.

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YouTube Next Generation Insights and Reporting

YouTube Next Generation Insights and Reporting

YouTube continues to be a platform that focuses on making the user experience better, especially on cross-screens. Google understands that building scalable solutions to reach audiences on mobile screens is more important than ever because of where users consume their content.  YouTube and Google are now commanding a larger share of views through mobile. YouTube […]

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Understanding Millennials

Understanding Millennials

Interested in getting your brand recognized by younger audiences? Here’s what to know about millennials, also dubbed Generation Y. For years businesses have struggled to understand millennials. Lauded for their technological prowess and lampooned for their rejection of authority, millennials — those in the age bracket 18 to 35 (born in the early 1980s through […]

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Livestreaming on Social Media: Everything You Need to Know

Livestreaming on Social Media: Everything You Need to Know

As social media’s newest frontier, livestreaming narrows the gap between influencers and followers like never before. On Facebook, people comment 10 times more on live videos than on regular, on-demand videos, according to company stats. Although Twitter-owned Periscope currently owns the largest stake of the livestream market — it hosted 200 million livestreams in its […]

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Social Media Influencer Marketing on Musical.ly: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 8

Social Media Influencer Marketing on Musical.ly: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 8

(Previous posts in this series: YouTube, Instagram, Facebook, Twitter, Pinterest, Vine, and Snapchat)

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