Tag: digital advertising

Major Digital Media Platforms Reveal New Statistics and Ad Features

Major Digital Media Platforms Reveal New Statistics and Ad Features

Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.

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Comparing Advertising Formats on Social Media: Videos, Pictures and Text

Comparing Advertising Formats on Social Media: Videos, Pictures and Text

Comparing Advertising Formats on Social Media: Videos, Pictures and Text Before choosing a social media platform on which to advertise your product, your brand must decide which format — video, pictures or text — will drive the most engagement. To complicate matters, each platform is constantly evolving and adding new features, making it difficult for […]

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