Trending Family

Trending Family partnered Spin Master with top-tier family influencer and their children to educate viewers how to properly hatch and care for their Hatchimals, and extend the toy's popularity past the holiday season.

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Creative

Hatchimals were one of the most popular toys of the holiday season, and children and families who received Hatchimals as gifts were excited to learn about how to hatch their new critter. Trending Family handled creative direction of a series of videos with nine influencers that included both parents and children teaching viewers proper Hatchimal care, and share their most loveable Hatchimals moments.

Influencers

Platforms Activated
Daily Davidsons
Daily Davidsons
Daily Davidsons

Influencer Posts

Results

200 K+

Campaign generated over 200K organic views.

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