Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

May 12, 2016 6:15 pm
InstagramSocialMediaMarketing
Instagram Social Media Influencer Marketing

For our second installment of “Picking the Best Social Media Platforms for Your Brand,” we’ll dive into the most-popular social network among young Millennials, Instagram (Click here to check out the first installment on YouTube).

(Other posts in this series: YouTubeFacebookTwitter, and Pinterest)

Producing an average of 70 million shared photos a day, Instagram remains the top destination for aspiration-focused social content. The mobile-driven photo-sharing service is hailed as the most significant platform among American teens (32 percent), according to Mary Meeker’s annual Internet Trends Report in 2015. For businesses looking to target this younger demographic, Instagram should be an integral part of any social activation.

Strengths:

Most-popular network among U.S. teens, Mobile market, Easy to post across several platforms

Target Demographic:

iGeneration ages 13-19

Aspirational Content

Many users visit Instagram to find inspiration, and highly polished content has a knack for driving conversion rates. Case in point, after Coach’s #CoachFromAbove campaign in which users were encouraged to take pictures of their shoes and tag the retailer, its conversion rates jumped 5 to 7 percent, and the average order value rose 2 percent.

And that’s not a rarity. A study conducted by Forrester showed the top brands on Instagram have a per-follower engagement rate of 4.21 percent. While this may not seem like a towering figure, it’s 58 times greater than Facebook’s per-follower engagement rate and 120 times higher than Twitter’s.

Fashion bloggers big and small have flocked to this social media gold mine. The hashtag #ootd, or “outfit of the day,” has amassed more than 80 million posts. So it was only a matter of time before clothing companies hopped on board. Did you know 96 percent of U.S. fashion brands use Instagram? From Gap to Michael Kors to Louis Vuitton, apparel brands are cashing in on virtual window shopping.

Video < Photos

Video is also part of Instagram’s capabilities. Clips can be three seconds to one minute long, and you can record several clips in one video, similar to Vine. However, a quick tip: Brands on Instagram should stick to still frames, since photos generate 36 percent more likes than videos.
In total, a whopping 85 percent of all brands and more than 91 percent of retail brands have adopted the photo-centric app. With a straightforward interface and an expansive palette of filters, Instagram is poised to generate a solid return for influencer-brand partnerships.

If you’re interested in launching an influencer campaign on Instagram, click here to contact Trending Family.

Recent Posts

 

Selecting the Right Platform for your Influencer Campaign

Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences.  Social media platforms […]

Read More
 

Creative Ways to Make Your Holiday Campaign Stand Out

The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]

Read More
 

How Brands Can Reach Whole-Family Demographics

Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]

Read More
 

(Influencer) Content Is King

Nearly a quarter century ago, Bill Gates declared, “Content is King.”  As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]

Read More
 

3 Quick Tips For Mother’s Day Influencer Marketing Success

Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement.  Team2Moms shared a touching post with […]

Read More
 

Does my Brand Need an Influencer Agency or Can We Just Do it Ourselves?

According to recent estimates, the influencer marketing industry is expected to hit $10B by 2020 with over 75% of marketers currently utilizing the tactic. Nevertheless, some advertisers are still wary of diving in headlong with questions lingering about ROI and overall effectiveness.  Regardless of the evolving (and sometimes unpredictable) nature of the influencer marketing space, […]

Read More
 

3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More
 

Lead time for influencer campaigns?

STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months.  Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]

Read More
 

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

Read More
 

Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

Read More