Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

May 12, 2016 6:15 pm
InstagramSocialMediaMarketing
Instagram Social Media Influencer Marketing

For our second installment of “Picking the Best Social Media Platforms for Your Brand,” we’ll dive into the most-popular social network among young Millennials, Instagram (Click here to check out the first installment on YouTube).

(Other posts in this series: YouTubeFacebookTwitter, and Pinterest)

Producing an average of 70 million shared photos a day, Instagram remains the top destination for aspiration-focused social content. The mobile-driven photo-sharing service is hailed as the most significant platform among American teens (32 percent), according to Mary Meeker’s annual Internet Trends Report in 2015. For businesses looking to target this younger demographic, Instagram should be an integral part of any social activation.

Strengths:

Most-popular network among U.S. teens, Mobile market, Easy to post across several platforms

Target Demographic:

iGeneration ages 13-19

Aspirational Content

Many users visit Instagram to find inspiration, and highly polished content has a knack for driving conversion rates. Case in point, after Coach’s #CoachFromAbove campaign in which users were encouraged to take pictures of their shoes and tag the retailer, its conversion rates jumped 5 to 7 percent, and the average order value rose 2 percent.

And that’s not a rarity. A study conducted by Forrester showed the top brands on Instagram have a per-follower engagement rate of 4.21 percent. While this may not seem like a towering figure, it’s 58 times greater than Facebook’s per-follower engagement rate and 120 times higher than Twitter’s.

Fashion bloggers big and small have flocked to this social media gold mine. The hashtag #ootd, or “outfit of the day,” has amassed more than 80 million posts. So it was only a matter of time before clothing companies hopped on board. Did you know 96 percent of U.S. fashion brands use Instagram? From Gap to Michael Kors to Louis Vuitton, apparel brands are cashing in on virtual window shopping.

Video < Photos

Video is also part of Instagram’s capabilities. Clips can be three seconds to one minute long, and you can record several clips in one video, similar to Vine. However, a quick tip: Brands on Instagram should stick to still frames, since photos generate 36 percent more likes than videos.
In total, a whopping 85 percent of all brands and more than 91 percent of retail brands have adopted the photo-centric app. With a straightforward interface and an expansive palette of filters, Instagram is poised to generate a solid return for influencer-brand partnerships.

If you’re interested in launching an influencer campaign on Instagram, click here to contact Trending Family.

Recent Posts

 

Breaking Down Instagram Influencer Tiers

Influencer marketing is growing more quickly now than ever before. In fact, Instagram saw a 48% growth in 2019 of posts using “#ad,” according to data analytics company, Klear.  Yet due to this fast-paced growth, it’s been hard for the industry to set certain standards, most notably how to define influencer size. The most commonly […]

Read More
 

Six Ways to Shake Up Your Influencer Strategy

Now that influencer marketing has been around for a few years, it’s easy for brands to get stuck in a rut and blend in with the crowd. Trending Family identified six tactics to help revive your influencer strategy and create content that stands out. 1. Hybrid Campaign Hybrid campaigns pair influencers with professional videographers. This duo […]

Read More
 

LinkedIn Influencers: Revolutionizing B2B Marketing

When you think of the phrase “influencer marketing,” your mind most likely jumps to young millennials or families facilitating B2C relationships by sharing fun products on Instagram or YouTube. However, there is a growing trend of using LinkedIn influencers to promote B2B relationships.  With 675 million users globally, LinkedIn is the largest professional social media […]

Read More
 

YouTube’s COPPA Changes: See if You’re Ready

It’s a new year, a new decade, and there’s a big new change on YouTube. On January 6, 2020, YouTube began requiring creators to label their channels and videos as “made for kids” if the primary audience for their content is children.  Videos that are designated as “made for kids” will no longer support features […]

Read More
 

Buzzwords Demystified: Ephemeral Content

Trends in social media change almost daily. One that’ll be sticking around — at least for a while — is ephemeral content. This term refers to content that has a limited lifespan or accessibility. More simply put — it disappears.  Snapchat was the instigator of this type of content, but we want to focus on […]

Read More
 

How to Spot Influencer Fraud

Influencer marketing has become an easy and affordable option for advertisers. This type of collaboration can be extremely beneficial for creating the brand awareness your company needs in order to grow. Partnerships with influencers are a great way to promote your product or service. Unlike traditional advertising methods, influencer marketing allows a company to partner […]

Read More
 

Selecting the Right Platform for your Influencer Campaign

Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences.  Social media platforms […]

Read More
 

Creative Ways to Make Your Holiday Campaign Stand Out

The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]

Read More
 

How Brands Can Reach Whole-Family Demographics

Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]

Read More
 

(Influencer) Content Is King

Nearly a quarter century ago, Bill Gates declared, “Content is King.”  As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]

Read More