Trending Family

Trending Family worked with top-tier food influencer Honeysuckle to drive awareness for RAGÚ's New Homestyle Pasta Sauce.

Launched in collaboration with H+K Strategies.

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Overview

Honeysuckle's video was designed specifically around RAGÚ's goal to highlight the thickness and heartiness of the product and showcase a culinary use during a time of year not typically focused on sauces.

Native re-cuts were tailored for Facebook and Instagram that yielded impressive organic reach. Honeysuckle was also paired with celebrity influencer Tamera Mowry for a large NYC Media/PR launch event.

Influencer Posts

Results

100 K+

YouTube video garnered 100K+ views.

350 K+

YouTube video reached Honeysuckle's audience of 350K+ subscribers.

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