Honeysuckle's video was designed specifically around RAGÚ's goal to highlight the thickness and heartiness of the product and showcase a culinary use during a time of year not typically focused on sauces.Native re-cuts were tailored for Facebook and Instagram that yielded impressive organic reach. Honeysuckle was also paired with celebrity influencer Tamera Mowry for a large NYC Media/PR launch event.
Honeysuckle is a Food and Lifestyle channel hosted and curated by Dzung Duong. Her mission is to inspire young women across the globe to use food and lifestyle choices to develop creativity, self-confidence, and community in everyday life.
YouTube video garnered 100K+ views.
YouTube video reached Honeysuckle's audience of 350K+ subscribers.