Mueller's believes that not all pasta is created equal and that what's inside matters. Specific family, food, and lifestyle influencers were tapped to illustrate how real and simple ingredients make a better meal.
Trending Family also paired a professional videographer with a key influencer to boost production value and develop quality, affordable assets ready for brand repurposing. Videos and photos were distributed natively on each influencers' Instagram & Facebook, augmented with paid boosting in strategic DMAs.
In her own words: "Inspired by the honesty and spontaneity of children (especially her crazy, red-haired kids, Farris and Charlie), Gray strives to photograph the beauty of unplanned, unscripted moments, and the real, raw love between families. Gray lives with her husband, her kids, their dog, Goose, and cat, Lex, in a 130 year-old house that they will never, ever be finished renovating. In addition to her clients, Gray loves the outdoors, french fries, Julie Andrews, and using the SUV remote control to convince her children that they can open car doors with their minds."
Campaign received over 800K total impressions.
Campaign generated over 250K total engagements.