Major Digital Media Platforms Reveal New Statistics and Ad Features

Major Digital Media Platforms Reveal New Statistics and Ad Features

March 20, 2017 9:40 pm

Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.

Although a growing number of viewers are turning away from purchasing cable subscriptions, there is still a demand for the television medium. On social media, Instagram has stated that brands will now be able to advertise on Instagram Stories, allowing ads up to 15 seconds long appear between a Story. The benefits of advertising on Instagram stories include tapping into its 150 million user base and strong measurement capabilities. Twitter now also offers a select group of advertisers guaranteed video ads with a similar buying process to mainstream television advertising. In partnership with Dentsu Aegis Network, Integral Ad Science, and Moat, brands can now purchase a fixed number of pre-roll video ads to be seen by a target group of viewers which appears before premium video content. If your brand or agency is interested in learning about the various reporting and measurement capabilities of different social media platforms, contact Trending Family today.

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