Virtual reality is the newest phenomenon that has taken the media world by storm. With a projected revenue of $14.6 billion by 2020, VR has brands like Toms, Lowes, Mercedes, and more benefiting from its ability to generate an immersive experience for consumers while showcasing the full extent of the brand’s mission and message.
Using VR technology each brand was able to emphasize specific parts of their campaign that would not typically be accomplished otherwise. Toms VR video in particular focused on its core philosophy of helping underprivileged children by placing consumers directly in the context of their message. In addition to establishing trust, the video enables viewers to develop a clearer picture of Toms as a brand and what makes them distinct from their competitors. Since 2015 YouTube, Facebook, and Twitter have incorporated the VR video format into their platforms and are already planning to generate their own products and apps to accompany it. Although Instagram has a feature which allows a user to share a photo in a manner similar to 360 viewing, it still lags behind in its VR capabilities. Facebook is also doubling down on VR with its recent acquisition of Oculus, makers of the Oculus Rift.
Costs aside, the advantages of VR are striking given it allows the opportunity for brands to interact with their consumers in a way that avoids being didactic. Instead, brands are able to create an experience that is not bounded by the usual constraints of traditional marketing media such as time, integration, and relevancy. For example, Oreo launched a fantastic VR experience where viewers are transported into a world resembling Willy Wonka’s Chocolate Factory but instead it’s an assembly of Oreo cupcake flavored cookies floating on a river of milk against a chocolate canyon backdrop. It’s not an overt sales pitch to go out and buy Oreos but rather an experience meant to be enjoyed, discussed, and shared.
TrendingFamily keeps up to date with all the latest Virtual Reality news. If your brand would like to discuss how to properly use Virtual Reality video content in your next campaign, contact us today!
Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement. Team2Moms shared a touching post with […]
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.