Maintaining a Lasting Career as a Digital Influencer

Maintaining a Lasting Career as a Digital Influencer

September 17, 2017 3:19 pm

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat. It is common to see a digital influencer skyrocket into stardom for a couple of years before slowly being overshadowed by newer internet sensations. Reasons for the decline in growth or stagnation are mostly due to committing common mistakes: inconsistency, complacency, and/or poor choices to name a few. Here are some key measurements that digital influencers can monitor to ensure longevity in their channels:

Maintain a network of fellow influencers

Collaborations are necessary for any digital or social influencer. A wide network of peers can serve as a strong support system and provide avenues to expand an influencers’ audience and social media following.

Consistency is key

One of the gravest mistakes a digital influencer can make is not releasing consistent content. Many platforms actually algorithmically punish infrequency which can be hard to recover from. Further, consistency encourages repeat viewer/follower consumption. However, veteran influencers understand that producing quality content must also be paired with a healthy work-life balance.

Invest in quality equipment

Most top influencers don’t work with an entire movie studio to create quality content. Instead, they invest in good camera equipment and lighting to achieve professional videos or photos. That being said, many influencers started out with very inexpensive equipment such as a webcam or phone camera and still found success. The bottom line is that influencers must ensure their technology (video, audio, quality, etc.) does not get in the way of their message.

Frequently engage with your supporters

What separates great social media influencers from lackluster ones is the amount of engagement with their followers. Taking the time to acknowledge and respond to your viewers will create a stronger and more devoted following.

Pick the right brands to work with

In our Q&A with Steps to Wander, they mentioned that picking the right brands that integrate with their content has allowed them to maintain subscriber loyalty. Viewers can tell when an influencer has never used or cared about the brand or product before, so it’s crucial influencers don’t take an easy payday at the expense of their followers’ trust.

Use analytics

Top social media influencers frequently use analytics to gain insight on which pieces of content are particularly popular with their audiences. Monitoring these analytics helps influencers better understand their demographics and provides feedback on what their supporters would like to see more of or what content they dislike.

Be authentic

All popular influencers have their own unique personalities which distinguish them from the rest of the pack. However, being eccentric does not guarantee internet success; it’s actually shared values, interests, and honesty which resonate with viewers.

The founders of Trending Family, Justin and April Moore, have over 1 million total YouTube subscribers and have built a loyal following over 8 years on social media. To speak with them about their experiences or for advice on how your brand can work with influencers contact TrendingFamily today!

Recent Posts


3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More

Lead time for influencer campaigns?

STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months.  Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]

Read More

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

Read More

Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

Read More

How to Convince Your Clients to Try Influencer Marketing

Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.

Read More

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance.

Read More

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van.

Read More

YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

Read More

Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.

Read More

Major Digital Media Platforms Reveal New Statistics and Ad Features

Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.

Read More