When you think of the phrase “influencer marketing,” your mind most likely jumps to young millennials or families facilitating B2C relationships by sharing fun products on Instagram or YouTube. However, there is a growing trend of using LinkedIn influencers to promote B2B relationships.
With 675 million users globally, LinkedIn is the largest professional social media platform in the world. It’s been reported that over 90 million LinkedIn users are senior level influencers, and over 63 million users are in decision-making positions. With all this influential power, LinkedIn is the key to effective B2B marketing. Keep reading to discover the “who,” “what” and “how” of LinkedIn influencer marketing.
Who are LinkedIn influencers?
According to LinkedIn, influencers comprise a global collective of the world’s foremost thinkers, leaders, and innovators. LinkedIn influencers are experts in their fields who have well thought out and articulated opinions on their industry and business trends in general.
Their job is to help professionals be more informed and successful in today’s rapidly changing business world. LinkedIn influencers share content that can include revolutionary articles, personal anecdotes, or research-backed studies.
What can LinkedIn Influencers help my brand achieve?
LinkedIn influencers allow you to reach a very specific demographic: decision-making professionals in your target industry.
It’s been proven that influencer marketing is a powerful voice in consumers making purchasing decisions, and is a force that can easily be applied in B2B marketing. When trusted voices in the community endorse your brand, other brands will see value and trust in your brand’s name.
How can I start a LinkedIn influencer campaign?
For LinkedIn, it is best to be very industry specific – you won’t get a lot of audience crossover from the aerospace industry to the film industry. Keeping your target audience and industry in mind, here are some ways to identify your perfect influencers:
Now that influencer marketing has been around for a few years, it’s easy for brands to get stuck in a rut and blend in with the crowd. Trending Family identified six tactics to help revive your influencer strategy and create content that stands out. 1. Hybrid Campaign Hybrid campaigns pair influencers with professional videographers. This duo […]
It’s a new year, a new decade, and there’s a big new change on YouTube. On January 6, 2020, YouTube began requiring creators to label their channels and videos as “made for kids” if the primary audience for their content is children. Videos that are designated as “made for kids” will no longer support features […]
Trends in social media change almost daily. One that’ll be sticking around — at least for a while — is ephemeral content. This term refers to content that has a limited lifespan or accessibility. More simply put — it disappears. Snapchat was the instigator of this type of content, but we want to focus on […]
Influencer marketing has become an easy and affordable option for advertisers. This type of collaboration can be extremely beneficial for creating the brand awareness your company needs in order to grow. Partnerships with influencers are a great way to promote your product or service. Unlike traditional advertising methods, influencer marketing allows a company to partner […]
Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences. Social media platforms […]
The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]
Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]
Nearly a quarter century ago, Bill Gates declared, “Content is King.” As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]
Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement. Team2Moms shared a touching post with […]