LinkedIn Influencers: Revolutionizing B2B Marketing

LinkedIn Influencers: Revolutionizing B2B Marketing

February 13, 2020 8:00 am

When you think of the phrase “influencer marketing,” your mind most likely jumps to young millennials or families facilitating B2C relationships by sharing fun products on Instagram or YouTube. However, there is a growing trend of using LinkedIn influencers to promote B2B relationships. 

With 675 million users globally, LinkedIn is the largest professional social media platform in the world. It’s been reported that over 90 million LinkedIn users are senior level influencers, and over 63 million users are in decision-making positions. With all this influential power, LinkedIn is the key to effective B2B marketing. Keep reading to discover the “who,” “what” and “how” of LinkedIn influencer marketing. 

Who are LinkedIn influencers?

According to LinkedIn, influencers comprise a global collective of the world’s foremost thinkers, leaders, and innovators. LinkedIn influencers are experts in their fields who have well thought out and articulated opinions on their industry and business trends in general.

Their job is to help professionals be more informed and successful in today’s rapidly changing business world. LinkedIn influencers share content that can include revolutionary articles, personal anecdotes, or research-backed studies. 

What can LinkedIn Influencers help my brand achieve?

LinkedIn influencers allow you to reach a very specific demographic: decision-making professionals in your target industry. 

It’s been proven that influencer marketing is a powerful voice in consumers making purchasing decisions, and is a force that can easily be applied in B2B marketing. When trusted voices in the community endorse your brand, other brands will see value and trust in your brand’s name.

How can I start a LinkedIn influencer campaign?

For LinkedIn, it is best to be very industry specific – you won’t get a lot of audience crossover from the aerospace industry to the film industry. Keeping your target audience and industry in mind, here are some ways to identify your perfect influencers:

  • Use LinkedIn’s self-published Top Influencers List
  • Run a search of common hashtags in your target industry, and sort results by “most popular”
  • Search in LinkedIn groups to see the most popular or active users
  • Reach out to Trending Family to manage a LinkedIn influencer campaign, all the way from influencer discovery to detailed post-campaign reporting

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