Lead time for influencer campaigns?

Lead time for influencer campaigns?

January 17, 2018 4:05 pm

STRATEGY PLANNING FAQ

Q: How long, from start to finish, does a video influencer campaign take to execute?
A:
At a minimum: 1-2 months.  Here’s the breakdown:

  1. Find and select ideal influencers + finalize creative brief (1-2 weeks)
  2. Negotiate/execute contracts with influencers (1 week)
  3. Influencer video production and editing (1-3 weeks)
  4. Brand/legal approval on video draft + revisions (1-2 weeks)
  5. Launch!

Q: Does a video influencer campaign take longer to pull off than a blogger activation?
A:
Yes. The added complexity of video production and editing (vs. copy and photo content) typically require more preparation and explicit direction from the brand to avoid reshoots.

Q: How about one-off campaigns vs. longer-term partnerships with influencers?
A:
 It does take more time to solidify longer-term programs since you’ll likely need to plan for evolving messaging throughout the year, but the advantage is a quicker ramp on each activation since influencers will already be familiar with your brand/product. Extended collaborations also offer an opportunity to reach a highly-targeted audience multiple times.

Any other questions?  Get in touch!

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