Q: How long, from start to finish, does a video influencer campaign take to execute?
A: At a minimum: 1-2 months. Here’s the breakdown:
Q: Does a video influencer campaign take longer to pull off than a blogger activation?
A: Yes. The added complexity of video production and editing (vs. copy and photo content) typically require more preparation and explicit direction from the brand to avoid reshoots.
Q: How about one-off campaigns vs. longer-term partnerships with influencers?
A: It does take more time to solidify longer-term programs since you’ll likely need to plan for evolving messaging throughout the year, but the advantage is a quicker ramp on each activation since influencers will already be familiar with your brand/product. Extended collaborations also offer an opportunity to reach a highly-targeted audience multiple times.
Any other questions? Get in touch!
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
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