Q: How long, from start to finish, does a video influencer campaign take to execute?
A: At a minimum: 1-2 months. Here’s the breakdown:
Q: Does a video influencer campaign take longer to pull off than a blogger activation?
A: Yes. The added complexity of video production and editing (vs. copy and photo content) typically require more preparation and explicit direction from the brand to avoid reshoots.
Q: How about one-off campaigns vs. longer-term partnerships with influencers?
A: It does take more time to solidify longer-term programs since you’ll likely need to plan for evolving messaging throughout the year, but the advantage is a quicker ramp on each activation since influencers will already be familiar with your brand/product. Extended collaborations also offer an opportunity to reach a highly-targeted audience multiple times.
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1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.
The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]
Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.
Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.