Trending Family

Trending Family partnered with two family influencers to promote Kohl's during the back-to-school season using high-gloss production and syndicated social content.

Strategy, creative, and distribution were led by inHouse Productions, an influencer marketing and production company, while Trending Family sourced and managed the talent.

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Overview

Two influencer families step up to the challenge of back-to-school shopping...for each other! That Reyes Family and Simply Sims get the gear to win the school year and rock the runway.

This commercially-produced video was posted on Kohl's YouTube channel and used for paid media. The influencers amplified exposure by posting "Behind-the-Scenes" videos on their own platforms and driving their audiences to Kohl's with social shout-outs.

Influencers

Influencer Posts

Results

500 K+

Views on Kohl's YouTube video.

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