Is Houseparty the New Snapchat?

Is Houseparty the New Snapchat?

December 19, 2016 8:17 pm

House parties are gatherings that allow friends and family to get together in a social setting. These parties present opportunities to spend more quality time while sharing in the same experience. The Houseparty app has the same idea in mind — with a slightly different twist.

From Live on Air, the makers of Meerkat, Houseparty is about taking advantage of mobile networks and spaces. Engaging in separate spaces is key to increasing interaction between friends. Houseparty, a Snapchat-like app for group video chats, lets friends party together even when they’re not actually together.

Live on Air figured out how to successfully introduce live streaming to users seeking live video inside their social networks. The company is banking on millennials’ affinity for quick, candid connections between friends. Its usage is geared toward the Gen Z demographic — teens and college students under the age of 25. The app works using your smartphone’s front facing camera (like Facetime and Skype).

Once the app is turned on, your contacts are alerted that you are live or “in the house,” and you’re able to video chat. Up to eight friends can join you from anywhere and in as many rooms as you want. Navigation is also simple — users can simply swipe across the screen to move from room to room.

Houseparty + Influencer Marketing?

Houseparty may be the next big thing. But what effects, if any, will it have on influencer marketing?  Houseparty is a private, contact-based app. That means there may not be enough space for advertisements or marketing of any kind on the platform. It also faces stiff competition from other video-based apps and platforms like Periscope and Facebook Live. Influencers are already well-versed on these broadcast tools, so Houseparty’s current impact seem minimal.

Where does Houseparty go From Here?

The key for Houseparty and its developers is to figure out how this app can maintain relevance. While Millennials and Gen Z are valuable target markets, they are not always committed to a single tech habit or tool. Their interests are constantly evolving and Houseparty may not have enough momentum to make it a long-term success. It’s important for Live on Air to carefully plan their next steps, something that failed to happen with Meerkat.

For more information about Houseparty and its potential effects on influencer marketing, contact Trending Family today!

Recent Posts

 

3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More
 

Lead time for influencer campaigns?

STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months.  Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]

Read More
 

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

Read More
 

Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

Read More
 

How to Convince Your Clients to Try Influencer Marketing

Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.

Read More
 

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat.

Read More
 

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance.

Read More
 

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van.

Read More
 

YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

Read More
 

Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.

Read More