Most marketers are familiar with influencer campaigns. But what often goes unnoticed are the efforts to develop, plan, and execute a successful campaign. In the first part of our multi-part series entitled “Managing an Influencer Campaign,” we discussed how ideation plays a pivotal role in campaign success. Trending Family manages influencer campaigns from start to finish including strategy and execution.
How important is it to find the right influencer for your brand?
When searching for influencers, it’s crucial to look beyond the numbers. In general, engagement is more important than reach. How often is the influencer posting on each specific platform? How often is the influencer directly engaging with their audience? How many comments, likes, and shares do they typically receive? For example, an influencer with 50,000 followers could have a much more engaged audience than an influencer with 500,000 followers, even in the same content vertical!
Trending Family has built strong, personal relationships with its roster of top-tier, family-friendly influencers. Brands and agencies looking to drive awareness, sales, engagement, customer acquisition, UGC, or expand social influence can leverage Trending Family’s expertise and connections to drive results. For assistance managing your next influencer campaign, contact Trending Family today!
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.
The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]
Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.