Managing an Influencer Campaign Part One

Managing an Influencer Campaign Part One

November 7, 2016 3:49 pm

Marketers may be familiar with an influencer campaign but what often goes unnoticed are the efforts in development, planning, and execution of a successful campaign. In the first of our multi-part series entitled “Managing an Influencer Campaign,” we will explore ideation as one component of effective influencer activations.

What is Ideation?

“Many marketers are digging their own graves by being boring. The only way out of the grave is to stop being part of the herd, and be remarkable.” -Seth Godin

In his book, Purple Cow: Transform Your Business by Being Remarkable, Godin underscores the importance of innovative thinking and “being remarkable.” This process begins with inspired ideas, known as ideation. At the heart of every influencer campaign is ideation. Trending Family is a digital agency focused on fresh, authentic ideas. Campaigns grow from underlying ideas that spark interest and inspire consumers. For brands to create business opportunities, these ideas must bolster a brand’s mission.

“Your brand is a story unfolding across all customer touch points.” –Jonah Sachs

Breakthrough ideas often arrive when focus shifts beyond a brand’s products/services to customers and their journey. How are they affected by our message? In what ways can we inspire them? These questions are crucial to the ideation phase of an influencer campaign.

Campaign ideation can be as simple as brainstorming content for an influencer to share on their social platforms or as complex as curating an ingredient challenge for video influencers (e.g. our Tabasco 10 Influencer Campaign). The scope of the campaign depends on the brand’s goals, KPIs, consumer demographic, and budget for the social activation.

Understanding Your Campaign

Trending Family understands the mandatory components to successful campaigns. We take time to understand a brand’s mission and objectives and ensure they are integrated in all influencer marketing messaging. Through our expertise in video and deep knowledge of varied social platforms, we launch unique campaigns that move the needle.

Trending Family manages influencer campaigns from start to finish. This includes campaign ideation, all communication with the influencers, timely posting of all content, optimizing paid media across social platforms, post-campaign metrics, and much more. We ensure the entire process runs smoothly so your brand or agency doesn’t have to deal with any cumbersome logistics.

Whether your brand’s goals are brand awareness, sales, engagement, customer acquisition, UGC, or expanding social influence, Trending Family creates innovative ideas to drive results. For assistance managing your next influencer campaign, contact Trending Family today!

Recent Posts


Selecting the Right Platform for your Influencer Campaign

Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences.  Social media platforms […]

Read More

Creative Ways to Make Your Holiday Campaign Stand Out

The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]

Read More

How Brands Can Reach Whole-Family Demographics

Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]

Read More

(Influencer) Content Is King

Nearly a quarter century ago, Bill Gates declared, “Content is King.”  As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]

Read More

3 Quick Tips For Mother’s Day Influencer Marketing Success

Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement.  Team2Moms shared a touching post with […]

Read More

Does my Brand Need an Influencer Agency or Can We Just Do it Ourselves?

According to recent estimates, the influencer marketing industry is expected to hit $10B by 2020 with over 75% of marketers currently utilizing the tactic. Nevertheless, some advertisers are still wary of diving in headlong with questions lingering about ROI and overall effectiveness.  Regardless of the evolving (and sometimes unpredictable) nature of the influencer marketing space, […]

Read More

3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More

Lead time for influencer campaigns?

STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months.  Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]

Read More

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

Read More

Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

Read More