Marketers may be familiar with an influencer campaign but what often goes unnoticed are the efforts in development, planning, and execution of a successful campaign. In the first of our multi-part series entitled “Managing an Influencer Campaign,” we will explore ideation as one component of effective influencer activations.
What is Ideation?
“Many marketers are digging their own graves by being boring. The only way out of the grave is to stop being part of the herd, and be remarkable.” -Seth Godin
In his book, Purple Cow: Transform Your Business by Being Remarkable, Godin underscores the importance of innovative thinking and “being remarkable.” This process begins with inspired ideas, known as ideation. At the heart of every influencer campaign is ideation. Trending Family is a digital agency focused on fresh, authentic ideas. Campaigns grow from underlying ideas that spark interest and inspire consumers. For brands to create business opportunities, these ideas must bolster a brand’s mission.
“Your brand is a story unfolding across all customer touch points.” –Jonah Sachs
Breakthrough ideas often arrive when focus shifts beyond a brand’s products/services to customers and their journey. How are they affected by our message? In what ways can we inspire them? These questions are crucial to the ideation phase of an influencer campaign.
Campaign ideation can be as simple as brainstorming content for an influencer to share on their social platforms or as complex as curating an ingredient challenge for video influencers (e.g. our Tabasco 10 Influencer Campaign). The scope of the campaign depends on the brand’s goals, KPIs, consumer demographic, and budget for the social activation.
Understanding Your Campaign
Trending Family understands the mandatory components to successful campaigns. We take time to understand a brand’s mission and objectives and ensure they are integrated in all influencer marketing messaging. Through our expertise in video and deep knowledge of varied social platforms, we launch unique campaigns that move the needle.
Trending Family manages influencer campaigns from start to finish. This includes campaign ideation, all communication with the influencers, timely posting of all content, optimizing paid media across social platforms, post-campaign metrics, and much more. We ensure the entire process runs smoothly so your brand or agency doesn’t have to deal with any cumbersome logistics.
Whether your brand’s goals are brand awareness, sales, engagement, customer acquisition, UGC, or expanding social influence, Trending Family creates innovative ideas to drive results. For assistance managing your next influencer campaign, contact Trending Family today!
It’s a new year, a new decade, and there’s a big new change on YouTube. On January 6, 2020, YouTube began requiring creators to label their channels and videos as “made for kids” if the primary audience for their content is children. Videos that are designated as “made for kids” will no longer support features […]
Trends in social media change almost daily. One that’ll be sticking around — at least for a while — is ephemeral content. This term refers to content that has a limited lifespan or accessibility. More simply put — it disappears. Snapchat was the instigator of this type of content, but we want to focus on […]
Influencer marketing has become an easy and affordable option for advertisers. This type of collaboration can be extremely beneficial for creating the brand awareness your company needs in order to grow. Partnerships with influencers are a great way to promote your product or service. Unlike traditional advertising methods, influencer marketing allows a company to partner […]
Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences. Social media platforms […]
The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]
Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]
Nearly a quarter century ago, Bill Gates declared, “Content is King.” As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]
Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement. Team2Moms shared a touching post with […]
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]