Marketers may be familiar with an influencer campaign but what often goes unnoticed are the efforts in development, planning, and execution of a successful campaign. In the first of our multi-part series entitled “Managing an Influencer Campaign,” we will explore ideation as one component of effective influencer activations.
What is Ideation?
“Many marketers are digging their own graves by being boring. The only way out of the grave is to stop being part of the herd, and be remarkable.” -Seth Godin
In his book, Purple Cow: Transform Your Business by Being Remarkable, Godin underscores the importance of innovative thinking and “being remarkable.” This process begins with inspired ideas, known as ideation. At the heart of every influencer campaign is ideation. Trending Family is a digital agency focused on fresh, authentic ideas. Campaigns grow from underlying ideas that spark interest and inspire consumers. For brands to create business opportunities, these ideas must bolster a brand’s mission.
“Your brand is a story unfolding across all customer touch points.” –Jonah Sachs
Breakthrough ideas often arrive when focus shifts beyond a brand’s products/services to customers and their journey. How are they affected by our message? In what ways can we inspire them? These questions are crucial to the ideation phase of an influencer campaign.
Campaign ideation can be as simple as brainstorming content for an influencer to share on their social platforms or as complex as curating an ingredient challenge for video influencers (e.g. our Tabasco 10 Influencer Campaign). The scope of the campaign depends on the brand’s goals, KPIs, consumer demographic, and budget for the social activation.
Understanding Your Campaign
Trending Family understands the mandatory components to successful campaigns. We take time to understand a brand’s mission and objectives and ensure they are integrated in all influencer marketing messaging. Through our expertise in video and deep knowledge of varied social platforms, we launch unique campaigns that move the needle.
Trending Family manages influencer campaigns from start to finish. This includes campaign ideation, all communication with the influencers, timely posting of all content, optimizing paid media across social platforms, post-campaign metrics, and much more. We ensure the entire process runs smoothly so your brand or agency doesn’t have to deal with any cumbersome logistics.
Whether your brand’s goals are brand awareness, sales, engagement, customer acquisition, UGC, or expanding social influence, Trending Family creates innovative ideas to drive results. For assistance managing your next influencer campaign, contact Trending Family today!
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.
The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]
Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.