Nearly a quarter century ago, Bill Gates declared, “Content is King.” As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, and pop-up killers. As brands struggle to get their message in front of increasingly ad-weary consumers, providing useful, engaging content has become nearly the only way to break through.
Still, no matter how well-crafted brand-created content is, keeping it fresh, and most importantly, getting it noticed can be a challenge. Influencer marketing provides a unique opportunity to grab the attention of an already engaged audience. Partnering with trusted influencers who represent the values of your brand not only provides you with fresh content to use in your own social media marketing, email newsletters, and online publishing but also amplifies your message by pushing it out to the very people you are trying to reach.
Influencer-created content has a wider reach than brand- created content is also more effective. In fact, 92% of consumers trust influencer recommendations more than brand advertising or celebrity endorsements. Moreover, 53% of women recently made purchases as a direct result of influencer posts.
For eons, word-of-mouth advertising has been the most effective form of marketing. People trust people. Our relationships shape our behavior, and it’s becoming less and less important whether those relationships are face-to-face or digital. Good influencer marketing amplifies word-of-mouth advertising by the power of the Internet and social media. An influencer who is engaged with their audience and understands their audience’s needs and preferences can create content perfectly aligned with their tastes and pertinent to their lives.
Content may be king, but today’s consumers demand that it also be authentic and relevant to their lives. They want the right content at the right time, available right where they are – and that’s exactly what influencers deliver.
It’s a new year, a new decade, and there’s a big new change on YouTube. On January 6, 2020, YouTube began requiring creators to label their channels and videos as “made for kids” if the primary audience for their content is children. Videos that are designated as “made for kids” will no longer support features […]
Trends in social media change almost daily. One that’ll be sticking around — at least for a while — is ephemeral content. This term refers to content that has a limited lifespan or accessibility. More simply put — it disappears. Snapchat was the instigator of this type of content, but we want to focus on […]
Influencer marketing has become an easy and affordable option for advertisers. This type of collaboration can be extremely beneficial for creating the brand awareness your company needs in order to grow. Partnerships with influencers are a great way to promote your product or service. Unlike traditional advertising methods, influencer marketing allows a company to partner […]
Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences. Social media platforms […]
The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]
Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]
Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement. Team2Moms shared a touching post with […]
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]