How to Get Social Media Influencers to Review Your Product

How to Get Social Media Influencers to Review Your Product

February 17, 2016 6:47 am

Interested in getting your brand reviewed or promoted by social media influencers? Here are some quick tips.

Does Your Brand Fit with their Audience?

Before contacting specific influencers, make sure your brand can answer the most important question: Does your product solve a problem experienced by that influencer’s audience? If not, you’ll need to refine your selection criteria. Targeting the types of content (videos, blogs, etc.) your consumer demographic follows will narrow your search for the right social media partner.

Getting through to influencers

Most influencers receive dozens of inquiries every day from brands looking for exposure. In order to cut through the noise, make sure your message is simple and transparent:

  • what you want from them
  • what the timeline is
  • whether there will be compensation

Step into their shoes and lay out why partnering with your brand would be a great decision.  Influencers understand that they have the ability to drive millions of followers to your product or service so your brand’s proposal must be reverent of this dynamic.  

Free vs. Paid

Which brings us to our next point: establishing compensation for an influencer’s promotion. The majority of the top social media influencers will not conduct reviews in exchange for only free products due to an abundance of other brands willing to provide monetary compensation.  It’s possible your brand may be able to entice some influencers using a free-product strategy though it’s likely not sustainable to achieve satisfactory reach.  A more measured approach would be to employ a broad sample of influencers (both smaller and larger followings) and then examine the results.

It’s important to diversify your influencer outreach to increase the likelihood of campaign success. If your brand has worked with smaller influencers who accepted free product in the past but the campaign fell short of the desired results, it doesn’t mean influencer marketing doesn’t work; it’s likely you need to partner with more prominent influencers who can move the needle.

Once you find a social media influencer willing to review your product or service, take the necessary steps to foster a long-term relationship. Just as turnover is bad for business, neglecting to show respect and appreciation to your influencer ambassadors may come back to bite you. By understanding the dynamics of working with influencers, your investment will nurture a longevity that will pay dividends for your brand.

Can’t reach your ideal social media influencer? Click here to contact Trending Family for help!

Recent Posts


Selecting the Right Platform for your Influencer Campaign

Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences.  Social media platforms […]

Read More

Creative Ways to Make Your Holiday Campaign Stand Out

The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]

Read More

How Brands Can Reach Whole-Family Demographics

Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]

Read More

(Influencer) Content Is King

Nearly a quarter century ago, Bill Gates declared, “Content is King.”  As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]

Read More

3 Quick Tips For Mother’s Day Influencer Marketing Success

Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement.  Team2Moms shared a touching post with […]

Read More

Does my Brand Need an Influencer Agency or Can We Just Do it Ourselves?

According to recent estimates, the influencer marketing industry is expected to hit $10B by 2020 with over 75% of marketers currently utilizing the tactic. Nevertheless, some advertisers are still wary of diving in headlong with questions lingering about ROI and overall effectiveness.  Regardless of the evolving (and sometimes unpredictable) nature of the influencer marketing space, […]

Read More

3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More

Lead time for influencer campaigns?

STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months.  Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]

Read More

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

Read More

Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

Read More