How to Get Social Media Influencers to Review Your Product

How to Get Social Media Influencers to Review Your Product

February 17, 2016 6:47 am

Interested in getting your brand reviewed or promoted by social media influencers? Here are some quick tips.

Does Your Brand Fit with their Audience?

Before contacting specific influencers, make sure your brand can answer the most important question: Does your product solve a problem experienced by that influencer’s audience? If not, you’ll need to refine your selection criteria. Targeting the types of content (videos, blogs, etc.) your consumer demographic follows will narrow your search for the right social media partner.

Getting through to influencers

Most influencers receive dozens of inquiries every day from brands looking for exposure. In order to cut through the noise, make sure your message is simple and transparent:

  • what you want from them
  • what the timeline is
  • whether there will be compensation

Step into their shoes and lay out why partnering with your brand would be a great decision.  Influencers understand that they have the ability to drive millions of followers to your product or service so your brand’s proposal must be reverent of this dynamic.  

Free vs. Paid

Which brings us to our next point: establishing compensation for an influencer’s promotion. The majority of the top social media influencers will not conduct reviews in exchange for only free products due to an abundance of other brands willing to provide monetary compensation.  It’s possible your brand may be able to entice some influencers using a free-product strategy though it’s likely not sustainable to achieve satisfactory reach.  A more measured approach would be to employ a broad sample of influencers (both smaller and larger followings) and then examine the results.

It’s important to diversify your influencer outreach to increase the likelihood of campaign success. If your brand has worked with smaller influencers who accepted free product in the past but the campaign fell short of the desired results, it doesn’t mean influencer marketing doesn’t work; it’s likely you need to partner with more prominent influencers who can move the needle.

Once you find a social media influencer willing to review your product or service, take the necessary steps to foster a long-term relationship. Just as turnover is bad for business, neglecting to show respect and appreciation to your influencer ambassadors may come back to bite you. By understanding the dynamics of working with influencers, your investment will nurture a longevity that will pay dividends for your brand.

Can’t reach your ideal social media influencer? Click here to contact Trending Family for help!

Recent Posts

 

YouTube’s COPPA Changes: See if You’re Ready

It’s a new year, a new decade, and there’s a big new change on YouTube. On January 6, 2020, YouTube began requiring creators to label their channels and videos as “made for kids” if the primary audience for their content is children.  Videos that are designated as “made for kids” will no longer support features […]

Read More
 

Buzzwords Demystified: Ephemeral Content

Trends in social media change almost daily. One that’ll be sticking around — at least for a while — is ephemeral content. This term refers to content that has a limited lifespan or accessibility. More simply put — it disappears.  Snapchat was the instigator of this type of content, but we want to focus on […]

Read More
 

How to Spot Influencer Fraud

Influencer marketing has become an easy and affordable option for advertisers. This type of collaboration can be extremely beneficial for creating the brand awareness your company needs in order to grow. Partnerships with influencers are a great way to promote your product or service. Unlike traditional advertising methods, influencer marketing allows a company to partner […]

Read More
 

Selecting the Right Platform for your Influencer Campaign

Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences.  Social media platforms […]

Read More
 

Creative Ways to Make Your Holiday Campaign Stand Out

The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]

Read More
 

How Brands Can Reach Whole-Family Demographics

Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]

Read More
 

(Influencer) Content Is King

Nearly a quarter century ago, Bill Gates declared, “Content is King.”  As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]

Read More
 

3 Quick Tips For Mother’s Day Influencer Marketing Success

Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement.  Team2Moms shared a touching post with […]

Read More
 

Does my Brand Need an Influencer Agency or Can We Just Do it Ourselves?

According to recent estimates, the influencer marketing industry is expected to hit $10B by 2020 with over 75% of marketers currently utilizing the tactic. Nevertheless, some advertisers are still wary of diving in headlong with questions lingering about ROI and overall effectiveness.  Regardless of the evolving (and sometimes unpredictable) nature of the influencer marketing space, […]

Read More
 

3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More