How Brands Can Reach Whole-Family Demographics

How Brands Can Reach Whole-Family Demographics

October 29, 2019 6:12 pm

Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social media. 

For brands, the current multimedia explosion presents both opportunities and challenges. On one hand, consumers have more ways than ever to access the content you create, but on the other, it can be tough to find ways to stand out when there’s that much competition for people’s attention.

What are some strategies brands should take to create high-quality content that attracts viewers and keeps them coming back? Let’s explore three ways your brand can build reach and influence.

1. Target the Entire Family

Parents have enormous influence over what technology their child has permission to access, as well as what content their child gets exposed to. Parental involvement can include everything from teaching kids how to use devices to choosing programming with an educational focus. 

YouTube’s popular Kids app includes parental controls that allow moms and dads to handpick what their children can view. However, upsetting videos can still slip through the cracks, which is why parents are becoming increasingly choosy about monitoring their kids’ social media use. Enjoying online content together as a family is the best way parents can be confident that their kids are only watching fun and informative content that models good behavior. Why does this matter for you? Your brand can take advantage of this trend by creating wholesome, engaging videos that are easy for viewers of all ages to enjoy.

2. Consistency Is Key

Today’s biggest social media influencers didn’t attain their massive followings after just one post. They built their brand gradually by consistently producing content. If you’re looking to improve your online reputation, you need to commit to posting multiple times a week, and sticking to a schedule so your audience knows when to expect new stuff. The more times they come back, the better – whether you are producing family-friendly unboxing videos of your products or Instagram stories that show your brand in action.

3. Stay in Your Lane

Successful online brand building starts with narrowing down a few key areas where you feel you can deliver valuable, entertaining or educational content, then sticking to those areas faithfully. For example, you could create a series of videos that teach people how to use your products in family DIY or crafting projects.

For even more tips on how to build an effective video and social influencer marketing strategy, reach out to Trending Family today.

Recent Posts

 

Breaking Down Instagram Influencer Tiers

Influencer marketing is growing more quickly now than ever before. In fact, Instagram saw a 48% growth in 2019 of posts using “#ad,” according to data analytics company, Klear.  Yet due to this fast-paced growth, it’s been hard for the industry to set certain standards, most notably how to define influencer size. The most commonly […]

Read More
 

Six Ways to Shake Up Your Influencer Strategy

Now that influencer marketing has been around for a few years, it’s easy for brands to get stuck in a rut and blend in with the crowd. Trending Family identified six tactics to help revive your influencer strategy and create content that stands out. 1. Hybrid Campaign Hybrid campaigns pair influencers with professional videographers. This duo […]

Read More
 

LinkedIn Influencers: Revolutionizing B2B Marketing

When you think of the phrase “influencer marketing,” your mind most likely jumps to young millennials or families facilitating B2C relationships by sharing fun products on Instagram or YouTube. However, there is a growing trend of using LinkedIn influencers to promote B2B relationships.  With 675 million users globally, LinkedIn is the largest professional social media […]

Read More
 

YouTube’s COPPA Changes: See if You’re Ready

It’s a new year, a new decade, and there’s a big new change on YouTube. On January 6, 2020, YouTube began requiring creators to label their channels and videos as “made for kids” if the primary audience for their content is children.  Videos that are designated as “made for kids” will no longer support features […]

Read More
 

Buzzwords Demystified: Ephemeral Content

Trends in social media change almost daily. One that’ll be sticking around — at least for a while — is ephemeral content. This term refers to content that has a limited lifespan or accessibility. More simply put — it disappears.  Snapchat was the instigator of this type of content, but we want to focus on […]

Read More
 

How to Spot Influencer Fraud

Influencer marketing has become an easy and affordable option for advertisers. This type of collaboration can be extremely beneficial for creating the brand awareness your company needs in order to grow. Partnerships with influencers are a great way to promote your product or service. Unlike traditional advertising methods, influencer marketing allows a company to partner […]

Read More
 

Selecting the Right Platform for your Influencer Campaign

Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences.  Social media platforms […]

Read More
 

Creative Ways to Make Your Holiday Campaign Stand Out

The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]

Read More
 

(Influencer) Content Is King

Nearly a quarter century ago, Bill Gates declared, “Content is King.”  As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]

Read More
 

3 Quick Tips For Mother’s Day Influencer Marketing Success

Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement.  Team2Moms shared a touching post with […]

Read More