How Brands Can Reach Whole-Family Demographics

How Brands Can Reach Whole-Family Demographics

October 29, 2019 6:12 pm

Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social media. 

For brands, the current multimedia explosion presents both opportunities and challenges. On one hand, consumers have more ways than ever to access the content you create, but on the other, it can be tough to find ways to stand out when there’s that much competition for people’s attention.

What are some strategies brands should take to create high-quality content that attracts viewers and keeps them coming back? Let’s explore three ways your brand can build reach and influence.

1. Target the Entire Family

Parents have enormous influence over what technology their child has permission to access, as well as what content their child gets exposed to. Parental involvement can include everything from teaching kids how to use devices to choosing programming with an educational focus. 

YouTube’s popular Kids app includes parental controls that allow moms and dads to handpick what their children can view. However, upsetting videos can still slip through the cracks, which is why parents are becoming increasingly choosy about monitoring their kids’ social media use. Enjoying online content together as a family is the best way parents can be confident that their kids are only watching fun and informative content that models good behavior. Why does this matter for you? Your brand can take advantage of this trend by creating wholesome, engaging videos that are easy for viewers of all ages to enjoy.

2. Consistency Is Key

Today’s biggest social media influencers didn’t attain their massive followings after just one post. They built their brand gradually by consistently producing content. If you’re looking to improve your online reputation, you need to commit to posting multiple times a week, and sticking to a schedule so your audience knows when to expect new stuff. The more times they come back, the better – whether you are producing family-friendly unboxing videos of your products or Instagram stories that show your brand in action.

3. Stay in Your Lane

Successful online brand building starts with narrowing down a few key areas where you feel you can deliver valuable, entertaining or educational content, then sticking to those areas faithfully. For example, you could create a series of videos that teach people how to use your products in family DIY or crafting projects.

For even more tips on how to build an effective video and social influencer marketing strategy, reach out to Trending Family today.

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