Trending Family partnered with two family influencers to promote three new Hasbro games using premium production and syndicated social content.Strategy, creative, and distribution were led by inHouse Productions, an influencer marketing and production company, while Trending Family sourced and managed the talent.
What better way to showcase these new, fun Hasbro games than by getting two well-known influencers together for a Game Night?! Let The Ultimate Family Face Off begin!Premium assets were distributed on Hasbro’s YouTube channel and O&O properties as well as each influencers’ platforms.
Campaign received 3.1M+ total YouTube views.
Drove 1.7M+ views to Hasbro's O&O YouTube channel.
Drove 1.4M+ views to influencer behind-the-scenes videos.