Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

March 21, 2017 1:04 am

Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.

UpTime is a welcomed addition to the influx of social media platforms incorporating live-video into its repertoire. Like most other social media applications, UpTime requires the use of an account and allows users to follow other users and the videos they are watching. Users can can measure how far along in the video they and other viewers are by monitoring their icons which travel around the edge of the video from left to right.

Although the application lacks certain properties like private messaging and the ability to record and upload videos, its core features emphasize engagement. These elements are what distinguishes it from YouTube’s live-streaming features which are mostly limited to plain text commenting. While watching a video, users can use group commenting through plain text or by using emojis akin to Facebook. All micro-interactions are saved and can be viewed well after the live reaction session ends. However, some interactions are exclusive for users who view videos live. If a user decides to share a video on Facebook or Twitter, viewers will automatically be redirected to the UpTime version. As of now, UpTime is invitation-only and only available on iOS. Whether or not UpTime integrates into YouTube remains to be seen depending on its growth and popularity. To discuss emerging trends on YouTube, contact Trending Family today.

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