UpTime is a welcomed addition to the influx of social media platforms incorporating live-video into its repertoire. Like most other social media applications, UpTime requires the use of an account and allows users to follow other users and the videos they are watching. Users can can measure how far along in the video they and other viewers are by monitoring their icons which travel around the edge of the video from left to right.
Although the application lacks certain properties like private messaging and the ability to record and upload videos, its core features emphasize engagement. These elements are what distinguishes it from YouTube’s live-streaming features which are mostly limited to plain text commenting. While watching a video, users can use group commenting through plain text or by using emojis akin to Facebook. All micro-interactions are saved and can be viewed well after the live reaction session ends. However, some interactions are exclusive for users who view videos live. If a user decides to share a video on Facebook or Twitter, viewers will automatically be redirected to the UpTime version. As of now, UpTime is invitation-only and only available on iOS. Whether or not UpTime integrates into YouTube remains to be seen depending on its growth and popularity. To discuss emerging trends on YouTube, contact Trending Family today.
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.
The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]
Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.
Virtual reality is the newest phenomenon that has taken the media world by storm. With a projected revenue of $14.6 billion by 2020, VR has brands like Toms, Lowes, Mercedes, and more benefiting from its ability to generate an immersive experience for consumers while showcasing the full extent of the brand’s mission and message.