Featured Influencer: Steps to Wander

Featured Influencer: Steps to Wander

September 10, 2017 2:15 am

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van.

Since Kelsey’s pregnancy, Steps to Wander has started including more family-oriented content, but they still plan a strong focus on travel. They believe working with brands that truly align with their content and lifestyle lead to better integrations and overall authenticity.

As our featured influencers this month, Trending Family sat down with Steps to Wander to discuss their lives, content, and future.

Q: Why did you decide to partner with Trending Family?

Steps to Wander: Our viewers know us and in order to maintain our authenticity, we will never collaborate with a brand we don’t truly believe in. We are always open to working with different brands and brands that align with our channel?and Trending Family aligns with our beliefs.

Q: Are you planning on transitioning your channel into a full-time family channel?

Steps to Wander: Once Juniper is born, we will naturally have family-related content. We plan to transition back into traveling when we’re ready. We are planning an international trip because we want to expose Juniper to different cultures and experiences at a young age. We’ve seen family channels travel, but we want to go to places off the map, places where you don’t see young families normally like Thailand, Spain, Morocco, and Portugal.

Q: What are some of the typical challenges you have faced as YouTubers?

Steps to Wander: We were daily vlogging and our viewers expected that consistency we had created. We transitioned into the “van life movement” and our audience totally changed. We had an engaged audience as a “travel” channel and faced the challenge of keeping interest from new viewers, while always staying true to ourselves. At the end of the day, our mission stays the same?to live authentically.

Q: How do you maintain your channel?

Steps to Wander: Consistency is key. We slowly built our channel and stayed really consistent. We always filmed a video every single day at the same time which helped build an incredibly strong audience. We also believe that sharing our true, real selves has helped build that engaged audience. We share the ups and downs (when we’re really stressed). We also get input from comments and take our viewers’ feedback to heart.

Q: What were some of the unexpected moments since starting your YouTube channel?

Steps to Wander: We never thought creating YouTube videos would turn into this. What started as a hobby has truly turned into a fun job that we love. We didn’t expect this “community” aspect that feels like an extended family?we love that we’re able to communicate with people from all around the world

Q: What are your future goals?

Steps to Wander: We always want to be giving back. We want to create a platform that provides opportunities for other viewers to get out and explore.

Recent Posts


3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More

Lead time for influencer campaigns?

STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months.  Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]

Read More

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

Read More

Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

Read More

How to Convince Your Clients to Try Influencer Marketing

Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.

Read More

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat.

Read More

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance.

Read More

YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

Read More

Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.

Read More

Major Digital Media Platforms Reveal New Statistics and Ad Features

Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.

Read More