Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services. This Google Trends graph below illustrates the growth trajectory for influencer marketing:
At its very core, influencer marketing is about creating more engaging, authentic content, to augment existing digital marketing strategies. There are several reasons brands and agencies should consider adding an influencer marketing component to their upcoming media plan:
Influencer Marketing Benefits
The loyalty that top influencers have gained can often extend to your brand, helping the campaign message spread quickly throughout popular social platforms. With consumers placing more and more trust in what influencers say and do, it’s crucial that brands and agencies learn to leverage this authority by building long-term relationships with relevant influencers. For example, an influencer contracted to a 1 year ambassadorship for a brand can be utilized to share other marketing collateral beyond custom content, such as case studies, testimonials, sharing or reposting your brand’s social posts, and more.
Ultimately, brands must look at influencer marketing as a “value-add” to their overall strategy rather than a pure ROI calculation.
Trending Family works with a roster of family-friendly influencers to create social and video influencer campaigns for brands and agencies. For more information on influencer marketing campaigns and influencer strategy, contact Trending Family today.
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]
Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.
Three major digital platforms have announced new statistics and advertising features. A recent survey by Google revealed YouTube dominates 50 percent of domestic viewers ages 18 to 54 watching digital video on connected television.