Trending Family created a seasonal social media activation with Eh Bee Family to promote Cheetos and "Chester on the Dresser," a Halloween collectible aimed at promoting fun family pranks.Launched in collaboration with Ketchum.
How can we put the “trick” back in “trick-or-treat?” With Chester on the Dresser, of course! Social media videos inspired parents to find fun ways to prank their family and friends.
Eh Bee Family are vloggers with a massive social reach who post a variety of crazy family fun videos.
Total social media reach of over 2.7M.
Campaign achieved over 845K views.