Trending Family

Trending Family created a seasonal social media activation with Eh Bee Family to promote Cheetos and "Chester on the Dresser," a Halloween collectible aimed at promoting fun family pranks.

Launched in collaboration with Ketchum.

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Objective

How can we put the “trick” back in “trick-or-treat?” With Chester on the Dresser, of course! Social media videos inspired parents to find fun ways to prank their family and friends.

Influencer Posts

Results

2.7 M+

Total social media reach of over 2.7M.

845 K+

Campaign achieved over 845K views.

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