Trending Family created a seasonal social media activation with Eh Bee Family to promote Cheetos and "Chester on the Dresser," a Halloween collectible aimed at promoting fun family pranks.Launched in collaboration with Ketchum.
How can we put the “trick” back in “trick-or-treat?” With Chester on the Dresser, of course! Social media videos inspired parents to find fun ways to prank their family and friends.
Total social media reach of over 2.7M.
Campaign achieved over 845K views.