Interested in getting your brand reviewed or promoted by social media influencers? Here are some quick tips. Does Your Brand Fit with their Audience? Before contacting specific influencers, make sure your brand can answer the most important question: Does your product solve a problem experienced by that influencer’s audience? If not, you’ll need to refine […]
Though the going rate for partnering with social media influencers varies as much as their online personalities, there are best practices to negotiating a mutually beneficial agreement. Types of Compensation Monetary, Flat Fee The most common form of compensation is paying influencers a flat fee in exchange for promotion. Brands and influencers alike prefer a […]
How often should your brand work with social media influencers? Is it better to only work with influencers once then move on in search of a “fresh” audience from another influencer? The consensus among brands and influencers alike is that long-term partnerships have several advantages over one-off deals. Making it Stick
Is your brand nervous to work with social media influencers for fear they’ll say or do something that doesn’t align with your brand’s values? Don’t worry. Whether you’re promoting baby products, consumer electronics or clothing, there’s an influencer that’s right for your brand.