Category: Uncategorised

Is Houseparty the New Snapchat?

Is Houseparty the New Snapchat?

House parties are gatherings that allow friends and family to get together in a social setting. These parties present opportunities to spend more quality time while sharing in the same experience. The Houseparty app has the same idea in mind — with a slightly different twist.

READ MORE
Snapchat Spectacles: Implications for Brands and Influencers

Snapchat Spectacles: Implications for Brands and Influencers

What are Snapchat Spectacles? This is the question social media users will be asking in the coming days and weeks. Snapchat, the mobile app that lets you communicate with friends through videos and photos and allows you to view stories from all over the world, is branching out into hardware. Spectacles are a hands-free solution to shooting video […]

READ MORE
Understanding Millennials

Understanding Millennials

Interested in getting your brand recognized by younger audiences? Here’s what to know about millennials, also dubbed Generation Y. For years businesses have struggled to understand millennials. Lauded for their technological prowess and lampooned for their rejection of authority, millennials — those in the age bracket 18 to 35 (born in the early 1980s through […]

READ MORE
Social Media Influencer Marketing on YouTube: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 1

Social Media Influencer Marketing on YouTube: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 1

Of the 7.2 billion people in the world, over 2 billion own social media accounts. This omnipresence of social media has irreversibly transformed the marketing landscape, and in order to compete, brands must harness social networks to strengthen ties with their existing consumer bases and reach new communities altogether.

READ MORE
Comparing Advertising Formats on Social Media: Videos, Pictures and Text

Comparing Advertising Formats on Social Media: Videos, Pictures and Text

Comparing Advertising Formats on Social Media: Videos, Pictures and Text Before choosing a social media platform on which to advertise your product, your brand must decide which format — video, pictures or text — will drive the most engagement. To complicate matters, each platform is constantly evolving and adding new features, making it difficult for […]

READ MORE