Category: Uncategorised

comScore to Launch Mobile Video Metrics for YouTube, Partners To Benefit

comScore to Launch Mobile Video Metrics for YouTube, Partners To Benefit

comScore, a media measurement and analytics company, has recently revealed that they will now provide mobile viewing metrics to YouTube and others in its Partner Program. According to previous data, which claims that mobile consumption on YouTube rises 100 percent annually, it is no surprise that YouTube has sought out mobile data analytics. comScore, which […]

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YouTube Next Generation Insights and Reporting

YouTube Next Generation Insights and Reporting

YouTube continues to be a platform that focuses on making the user experience better, especially on cross-screens. Google understands that building scalable solutions to reach audiences on mobile screens is more important than ever because of where users consume their content.  YouTube and Google are now commanding a larger share of views through mobile. YouTube […]

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Instagram and Snapchat Test New Ad Features — The Potential Impact on Influencer Marketing

Instagram and Snapchat Test New Ad Features — The Potential Impact on Influencer Marketing

Instagram and Snapchat are two of the most engaging platforms used in influencer marketing campaigns and they’re only going to continue to grow.  According to SmartInsights, in 2016 Snapchat was the “only brand to make major gains when compared to 2015,” as it moved from 4% users to 8%. 

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Influencers Don’t Want to Work with My Brand

Influencers Don’t Want to Work with My Brand

Influencers can do wonders for you. If your brand is seeking an increase in awareness, working with a social media influencer can be incredibly impactful. The good news: According to a recent eMarketer survey, 84% of marketers will start an influencer program in the next 12 months.

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Virtual Reality and Influencer Marketing

Virtual Reality and Influencer Marketing

Virtual Reality (VR) is an exploding platform and format to consume videos and play video games.  VR allows users to explore all 360 degrees of an environment with the use of binocular-style headsets. These headsets encompass their field of vision, giving users an expanded viewpoint. As Virtual Reality evolves, consumers will increasingly interact with these […]

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