Category: Uncategorised

Finding the Right Influencers for Your Brand

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance.

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Featured Influencer: Steps to Wander

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van.

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Major Brands Incorporating Virtual Reality to Marketing Efforts

Major Brands Incorporating Virtual Reality to Marketing Efforts

Virtual reality is the newest phenomenon that has taken the media world by storm. With a projected revenue of $14.6 billion by 2020, VR has brands like Toms, Lowes, Mercedes, and more benefiting from its ability to generate an immersive experience for consumers while showcasing the full extent of the brand’s mission and message.

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Measuring a Video View on Facebook, Instagram, Twitter, and Snapchat

Measuring a Video View on Facebook, Instagram, Twitter, and Snapchat

In a recent article published by Buffer, it appears that when it comes to video metrics, Facebook and YouTube have the most comprehensive analytics among its social media competitors like Snapchat. Facebook and YouTube both allow creators to measure the average view duration, unique viewers, video views, likes and dislikes, comments, and shares.

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YouTube Announces Affordable Television Package

YouTube Announces Affordable Television Package

YouTube seems to be on a roll lately, as it is now adding an affordable $35 cable and satellite television package to its ever-expanding lineup of video content services. Known as “YouTube TV,” the package includes roughly 40 channels such as major networks ABC, CBS, and NBC, and access to YouTube Red, a slate of […]

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