Category: Influencer Marketing

Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

Social Media Influencer Marketing on Instagram: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 2

For our second installment of “Picking the Best Social Media Platforms for Your Brand,” we’ll dive into the most-popular social network among young Millennials, Instagram (Click here to check out the first installment on YouTube). (Other posts in this series: YouTube, Facebook, Twitter, and Pinterest) Producing an average of 70 million shared photos a day, Instagram remains the top destination […]

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Social Media Influencer Marketing on YouTube: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 1

Social Media Influencer Marketing on YouTube: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 1

Of the 7.2 billion people in the world, over 2 billion own social media accounts. This omnipresence of social media has irreversibly transformed the marketing landscape, and in order to compete, brands must harness social networks to strengthen ties with their existing consumer bases and reach new communities altogether.

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Comparing Advertising Formats on Social Media: Videos, Pictures and Text

Comparing Advertising Formats on Social Media: Videos, Pictures and Text

Comparing Advertising Formats on Social Media: Videos, Pictures and Text Before choosing a social media platform on which to advertise your product, your brand must decide which format — video, pictures or text — will drive the most engagement. To complicate matters, each platform is constantly evolving and adding new features, making it difficult for […]

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How to Develop Brand Guidelines and Key Messaging for Social Media Advertising Campaigns

How to Develop Brand Guidelines and Key Messaging for Social Media Advertising Campaigns

Once you’ve enlisted social media influencers to review or promote your product, the next step is to develop your brand guidelines and key messaging. Here are a few pointers: Keep the Message Simple

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How to Get Social Media Influencers to Review Your Product

How to Get Social Media Influencers to Review Your Product

Interested in getting your brand reviewed or promoted by social media influencers? Here are some quick tips. Does Your Brand Fit with their Audience? Before contacting specific influencers, make sure your brand can answer the most important question: Does your product solve a problem experienced by that influencer’s audience? If not, you’ll need to refine […]

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