Category: Influencer Marketing

What is a Millennial Mom?

What is a Millennial Mom?

Roughly one in five moms is a millennial, making up a total of 1.5 million new mothers in the last year. Social, tech savvy, and influential, these young moms (who were born between 1978 and 1994) often serve as the linchpin for their families, as many are the main decision makers in their households. Yet a whopping […]

READ MORE
Understanding Millennials

Understanding Millennials

Interested in getting your brand recognized by younger audiences? Here’s what to know about millennials, also dubbed Generation Y. For years businesses have struggled to understand millennials. Lauded for their technological prowess and lampooned for their rejection of authority, millennials — those in the age bracket 18 to 35 (born in the early 1980s through […]

READ MORE
What is The Lifestage App? Everything you Need to Know About Facebook’s Snapchat Competitor

What is The Lifestage App? Everything you Need to Know About Facebook’s Snapchat Competitor

Lifestage is Facebook’s answer to Snapchat. The video-only social network, which Facebook discreetly launched in August 2016, allows teenagers to connect with their peers who attend the same school. While the app is certainly modeled after Snapchat’s hold-to-record video interface that’s been so effective at roping in the younger crowed, Lifestage enters the market with […]

READ MORE
Livestreaming on Social Media: Everything You Need to Know

Livestreaming on Social Media: Everything You Need to Know

As social media’s newest frontier, livestreaming narrows the gap between influencers and followers like never before. On Facebook, people comment 10 times more on live videos than on regular, on-demand videos, according to company stats. Although Twitter-owned Periscope currently owns the largest stake of the livestream market — it hosted 200 million livestreams in its […]

READ MORE
Social Media Influencer Marketing on Musical.ly: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 8

Social Media Influencer Marketing on Musical.ly: A Beginner’s Guide to Picking the Best Social Media Platforms for Your Brand – Part 8

(Previous posts in this series: YouTube, Instagram, Facebook, Twitter, Pinterest, Vine, and Snapchat)

READ MORE