Category: Influencer Marketing

Is Houseparty the New Snapchat?

Is Houseparty the New Snapchat?

House parties are gatherings that allow friends and family to get together in a social setting. These parties present opportunities to spend more quality time while sharing in the same experience. The Houseparty app has the same idea in mind — with a slightly different twist.

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Managing Influencer Campaigns Part Two:  Campaign Planning

Managing Influencer Campaigns Part Two: Campaign Planning

Most marketers are familiar with influencer campaigns.  But what often goes unnoticed are the efforts to develop, plan, and execute a successful campaign.  In the first part of our multi-part series entitled “Managing an Influencer Campaign,” we discussed how ideation plays a pivotal role in campaign success. Trending Family manages influencer campaigns from start to […]

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Influencer Marketing:  Who “Owns” It?

Influencer Marketing: Who “Owns” It?

There’s a reason influencer marketing has been the fastest-growing marketing channel in 2016. Influencers generate strong returns on investment, delivering $6.85 in earned media value for every $1 of paid media according to AdWeek.  Thus, more companies than ever are turning to influencer marketing for customer acquisition.  eMarketer states that 84% of marketers planned to […]

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Programmatic Advertising and Influencer Marketing

Programmatic Advertising and Influencer Marketing

 “The advertising industry is on a march toward automation.” Alex Kantrowitz of Advertising Age may be on to something. Programmatic advertising, media buying and marketing is well on its way to becoming the future of advertising.  This subset of digital advertising is based on data-driven decision-making via computer automation. Marketers are increasingly using data to […]

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Managing an Influencer Campaign Part One

Managing an Influencer Campaign Part One

Marketers may be familiar with an influencer campaign but what often goes unnoticed are the efforts in development, planning, and execution of a successful campaign. In the first of our multi-part series entitled “Managing an Influencer Campaign,” we will explore ideation as one component of effective influencer activations.

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