Category: Influencer Marketing

Measuring a Video View on Facebook, Instagram, Twitter, and Snapchat

Measuring a Video View on Facebook, Instagram, Twitter, and Snapchat

In a recent article published by Buffer, it appears that when it comes to video metrics, Facebook and YouTube have the most comprehensive analytics among its social media competitors like Snapchat. Facebook and YouTube both allow creators to measure the average view duration, unique viewers, video views, likes and dislikes, comments, and shares.

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Managing an Influencer Campaign Part 3: Influencer Coordination

Managing an Influencer Campaign Part 3: Influencer Coordination

Coordination is one of the most important components of any influencer campaign. Selecting the talent, keeping them on schedule, and maintaining frequent communication is crucial to overall success. In the second post (link second part) of our multi-part series entitled “Managing an Influencer Campaign,” we discussed the planning stages of an influencer campaign. Part three […]

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Instagram and Snapchat Test New Ad Features — The Potential Impact on Influencer Marketing

Instagram and Snapchat Test New Ad Features — The Potential Impact on Influencer Marketing

Instagram and Snapchat are two of the most engaging platforms used in influencer marketing campaigns and they’re only going to continue to grow.  According to SmartInsights, in 2016 Snapchat was the “only brand to make major gains when compared to 2015,” as it moved from 4% users to 8%. 

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Influencers Don’t Want to Work with My Brand

Influencers Don’t Want to Work with My Brand

Influencers can do wonders for you. If your brand is seeking an increase in awareness, working with a social media influencer can be incredibly impactful. The good news: According to a recent eMarketer survey, 84% of marketers will start an influencer program in the next 12 months.

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Virtual Reality and Influencer Marketing

Virtual Reality and Influencer Marketing

Virtual Reality (VR) is an exploding platform and format to consume videos and play video games.  VR allows users to explore all 360 degrees of an environment with the use of binocular-style headsets. These headsets encompass their field of vision, giving users an expanded viewpoint. As Virtual Reality evolves, consumers will increasingly interact with these […]

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