Breaking Down Instagram Influencer Tiers

March 2, 2020 4:00 am

Influencer marketing is growing more quickly now than ever before. In fact, Instagram saw a 48% growth in 2019 of posts using “#ad,” according to data analytics company, Klear.

Yet due to this fast-paced growth, it’s been hard for the industry to set certain standards, most notably how to define influencer size. The most commonly referred to categories are mega, macro, mid-tier, micro and nano. Utilizing Mediakix’s Standard Terminology in Influencer Marketing (STIM), we’ve broken down each tier as follows:

Over the next five weeks, we will be outlining each of the tiers, explaining who those influencers are, what campaigns they’re great fits for, the average cost, their individual pros and cons, and more.

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Breaking Down Instagram Influencer Tiers

Breaking Down Instagram Influencer Tiers

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