Influencer marketing is growing more quickly now than ever before. In fact, Instagram saw a 48% growth in 2019 of posts using “#ad,” according to data analytics company, Klear. Yet due to this fast-paced growth, it’s been hard for the industry to set certain standards, most notably how to define influencer size. The most commonly […]
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Six Ways to Shake Up Your Influencer Strategy
Now that influencer marketing has been around for a few years, it’s easy for brands to get stuck in a rut and blend in with the crowd. Trending Family identified six tactics to help revive your influencer strategy and create content that stands out. 1. Hybrid Campaign Hybrid campaigns pair influencers with professional videographers. This duo […]
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LinkedIn Influencers: Revolutionizing B2B Marketing
When you think of the phrase “influencer marketing,” your mind most likely jumps to young millennials or families facilitating B2C relationships by sharing fun products on Instagram or YouTube. However, there is a growing trend of using LinkedIn influencers to promote B2B relationships. With 675 million users globally, LinkedIn is the largest professional social media […]
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YouTube’s COPPA Changes: See if You’re Ready
It’s a new year, a new decade, and there’s a big new change on YouTube. On January 6, 2020, YouTube began requiring creators to label their channels and videos as “made for kids” if the primary audience for their content is children. Videos that are designated as “made for kids” will no longer support features […]
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Buzzwords Demystified: Ephemeral Content
Trends in social media change almost daily. One that’ll be sticking around — at least for a while — is ephemeral content. This term refers to content that has a limited lifespan or accessibility. More simply put — it disappears. Snapchat was the instigator of this type of content, but we want to focus on […]
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