YouTube continues to be a platform that focuses on making the user experience better, especially on cross-screens. Google understands that building scalable solutions to reach audiences on mobile screens is more important than ever because of where users consume their content. YouTube and Google are now commanding a larger share of views through mobile. YouTube is not just the most widely-viewed social media platform, it has become the destination of choice for mobile users looking for the latest information on products and services, what to watch, and when to watch it.
To ease access and security concerns for users, Google has announced several changes to help users control their ad experience on YouTube, and help advertisers and agencies measure their campaigns with more efficiency and accuracy.
Google is developing a new measurement solution that will generate more accurate advertiser insights, while maintaining the security and privacy of users on YouTube and Google. Information based off the activity of the users is used to influence ads users will see on YouTube. The goal is to deliver content that is more relevant across screens. Google will continue to work with partners comScore and Nielsen to measure campaign performance independently.
Google is also helping advertisers use customer data to reach high-value customers on YouTube. Customer Match is an ad innovation designed to find compatible partners you already have a relationship with based on a previous purchase. According to Adwords, 70% of online consumers note that the time, quality, and relevance of a brand’s message will influence the perception of that brand. Google will leverage its distinctive position in this arena to connect those consumers and brands in the most relevant ways possible.
For advertisers and agencies, the goal is to reach your audience in new, inventive ways. They also want to deliver content that is more relevant. With over 50% of YouTube views on mobile, advertisers and agencies need to reach those audiences with less difficulty. Finding their most valuable customers when it matters — and understanding the impact their campaigns have on their customers — is crucial to improving the effectiveness of a campaign, and providing a better experience to their highest-value customers.
Google’s investment in mobile-first solutions gives users more choice over how they encounter ads on YouTube and Google. This also presents advertisers more opportunities to give their audience more relevant moments when they watch their content.
For more information on Google and YouTube insights and how they affect influencer marketing campaigns, contact Trending Family today.
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.
The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]
Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.