YouTube Next Generation Insights and Reporting

YouTube Next Generation Insights and Reporting

February 13, 2017 2:23 pm

YouTube continues to be a platform that focuses on making the user experience better, especially on cross-screens. Google understands that building scalable solutions to reach audiences on mobile screens is more important than ever because of where users consume their content.  YouTube and Google are now commanding a larger share of views through mobile. YouTube is not just the most widely-viewed social media platform, it has become the destination of choice for mobile users looking for the latest information on products and services, what to watch, and when to watch it.

To ease access and security concerns for users, Google has announced several changes to help users control their ad experience on YouTube, and help advertisers and agencies measure their campaigns with more efficiency and accuracy.

Insights and Reporting

Google is developing a new measurement solution that will generate more accurate advertiser insights, while maintaining the security and privacy of users on YouTube and Google.  Information based off the activity of the users is used to influence ads users will see on YouTube.  The goal is to deliver content that is more relevant across screens.  Google will continue to work with partners comScore and Nielsen to measure campaign performance independently.  

Google is also helping advertisers use customer data to reach high-value customers on YouTube.  Customer Match is an ad innovation designed to find compatible partners you already have a relationship with based on a previous purchase. According to Adwords, 70% of online consumers note that the time, quality, and relevance of a brand’s message will influence the perception of that brand.  Google will leverage its distinctive position in this arena to connect those consumers and brands in the most relevant ways possible.

Reaching Your Target Audience

For advertisers and agencies, the goal is to reach your audience in new, inventive ways.  They also want to deliver content that is more relevant.  With over 50% of YouTube views on mobile, advertisers and agencies need to reach those audiences with less difficulty.  Finding their most valuable customers when it matters — and understanding the impact their campaigns have on their customers — is crucial to improving the effectiveness of a campaign, and providing a better experience to their highest-value customers.

The Future of Mobile- First Solutions

With more and more viewers heading to YouTube via mobile, now is the time to maximize the reach of the ads across screens, improving how you reach your target audience.  Thus, Google is looking to support the platforms where users live most.  They will also limit the use of cookies and pixels on YouTube beginning in 2017.  These technologies, while still relevant, play less of a role in multi-screen usage and were not specifically designed to aid users watching content on YouTube through mobile apps or streamed through television.

Google’s investment in mobile-first solutions gives users more choice over how they encounter ads on YouTube and Google. This also presents advertisers more opportunities to give their audience more relevant moments when they watch their content.

For more information on Google and YouTube insights and how they affect influencer marketing campaigns, contact Trending Family today.

Recent Posts

 

Selecting the Right Platform for your Influencer Campaign

Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences.  Social media platforms […]

Read More
 

Creative Ways to Make Your Holiday Campaign Stand Out

The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]

Read More
 

How Brands Can Reach Whole-Family Demographics

Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]

Read More
 

(Influencer) Content Is King

Nearly a quarter century ago, Bill Gates declared, “Content is King.”  As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]

Read More
 

3 Quick Tips For Mother’s Day Influencer Marketing Success

Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from! Team2Moms + DSW Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement.  Team2Moms shared a touching post with […]

Read More
 

Does my Brand Need an Influencer Agency or Can We Just Do it Ourselves?

According to recent estimates, the influencer marketing industry is expected to hit $10B by 2020 with over 75% of marketers currently utilizing the tactic. Nevertheless, some advertisers are still wary of diving in headlong with questions lingering about ROI and overall effectiveness.  Regardless of the evolving (and sometimes unpredictable) nature of the influencer marketing space, […]

Read More
 

3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More
 

Lead time for influencer campaigns?

STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months.  Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]

Read More
 

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

Read More
 

Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

Read More