Influencers Don’t Want to Work with My Brand

Influencers Don’t Want to Work with My Brand

January 16, 2017 4:12 pm

Influencers can do wonders for you. If your brand is seeking an increase in awareness, working with a social media influencer can be incredibly impactful.

The good news: According to a recent eMarketer survey, 84% of marketers will start an influencer program in the next 12 months.

Here’s the bad news: Not all influencers will want to work with you. What happens when an influencer isn’t interested in working with your brand?

Brands and agencies want to create successful relationships with their influencers. The goal is to create an authentic partnership that benefits all parties involved but reaching that ideal can sometimes be difficult.

There will inevitably be a point where you will reach an impasse since most top-tier influencers are incredibly busy. They’re flooded with dozens of offers from other brands and if you inundate them with too many requests or complicated contracts, it’s possible they’ll simply turn you down.

Luckily, there are a few things you can do to help avoid these issues:

  • Create value: The relationship with your influencers should be genuine and mutual, always treat it as such. Think about what you can offer each other and the clear benefits. Make it simple to work with your brand by ensuring your entire team is onboard and eliminating internal red tape.
  • Establish long-term collaborations: Most influencers prefer to work with brands on multiple posts over a longer time-period. This allows them to reinforce with their audience that they’re continuing to use your products and allows your brand the ability to touch on different key messaging throughout the year.
  • Choose the right influencers: Do not select influencers based solely on their social reach. It’s critical they match your brand’s values, personality, and aesthetic for the relationship and content to be authentic.
Preparing an influencer pitch

The influencer pitch email gets your foot in the door and establishes your first point of contact. According to Jay Baer of Convince & Convert, your initial email must contain three key components:

  • Explain the benefits: Articulate what you have to offer the influencer and what benefits they will receive from your partnership.
  • Provide specifics: Always provide a detailed plan for your influencer to follow. How many posts? Which platforms? What will they post about? FTC disclosure requirements? What is the budget?
  • Create deadlines: Always provide a concrete time frame for campaign participation. Most influencers have a very busy production and travel schedule so make it easy for them to decide if it’s logistically feasible.

Trending Family has long-standing relationships with its roster of family-friendly social media influencers. We have the experience to help brands and agencies work with influencers to ensure a seamless partnership. For more information on launching an influencer campaign, contact Trending Family.

 

 

Recent Posts

 

3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More
 

Lead time for influencer campaigns?

STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months.  Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]

Read More
 

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

Read More
 

Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

Read More
 

How to Convince Your Clients to Try Influencer Marketing

Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.

Read More
 

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat.

Read More
 

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance.

Read More
 

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van.

Read More
 

YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

Read More
 

Google’s Startup Incubator “Area 120” Launches Communal Watching App UpTime

Area 120, Google’s very own startup incubator, has launched Uptime, a new experimental application which allows users to share their live reaction to videos on YouTube.

Read More