1. Create family-friendly YouTube videos.
YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and engaging for all ages. Or you can partner with influencers like family or recipe vloggers to have your product featured in family media time.
2. Reach moms during “me time.”
“As a mom, I can tell you, we don’t get much downtime. When we do, it’s a treat to have an opportunity to focus on our own interests. Leisure viewing is the top reason why moms watch YouTube videos. Mom-related videos are my go-to. I love moms that have the same children age range so that I can get ideas for activities, crafts, food, definitely food. Those are just so much fun to watch. To find the right channels that cater to millennial moms interests, ask the creators you’re considering for their audience demographics. This will help you see if they’re the right fit.”
3. Create authentic resources for parents.
When it comes to needing advice on anything really, parenting, cooking, style, travel, and just all the other parts of family life, millennial parents are always gonna turn to the internet first for answers and advice.
“On our own videos, the majority of the comments come from other parents who are looking for advice from someone that they can relate to. Across the all the campaigns that we’ve run, for Trending Family and on our own channel, videos that offer parenting resources consistently receive excellent engagement and start product conversations.”
What methods of engaging millennial parents have you had success with? Share your story at firstname.lastname@example.org!
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