Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from!
Team2Moms + DSW
Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement. Team2Moms shared a touching post with their three children asking followers to share why they love being moms. DSW is prominently featured but the inclusion is organic and natural.
Tip: Skip the clunky #BrandMothersDay hashtag if it’s not relevant
Happy Grey Lucky + Teleflora
Mother’s Day is massive for flower brands like Teleflora so utilizing influencer marketing as part of their holistic digital campaigns is crucial. Two things are striking about this partnership with Happy Grey Lucky: the prominence of the product and the storytelling. Obscured faces may seem odd to some brands but not to Sina’s passionate followers. She also doesn’t lead with any brand messaging, instead sharing a story of her own memories of her mother.
Tip: Trust the influencer to create an asset and weave in stories that they know will resonate with their audience
Hungry Runner Girl + Aura Frames
Teasing content on one platform to drive to another can be extremely effective. In this partnership with Aura Frames, Janae shared a sweet Instagram photo with her mom and kids but directed her followers to read the full post on her blog.
Tip: Don’t force influencers to squeeze all the talking points into every post; use a multi-platform strategy to tell the full story.
Looking to launch a last-minute Mother’s Day influencer marketing campaign? Shoot us a line at hello@trendingfamily.com!
Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]
Nearly a quarter century ago, Bill Gates declared, “Content is King.” As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]
According to recent estimates, the influencer marketing industry is expected to hit $10B by 2020 with over 75% of marketers currently utilizing the tactic. Nevertheless, some advertisers are still wary of diving in headlong with questions lingering about ROI and overall effectiveness. Regardless of the evolving (and sometimes unpredictable) nature of the influencer marketing space, […]
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]
Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!
Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.
Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.
As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat.
In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance.