Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from!
Team2Moms + DSW
Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement. Team2Moms shared a touching post with their three children asking followers to share why they love being moms. DSW is prominently featured but the inclusion is organic and natural.
Tip: Skip the clunky #BrandMothersDay hashtag if it’s not relevant
Happy Grey Lucky + Teleflora
Mother’s Day is massive for flower brands like Teleflora so utilizing influencer marketing as part of their holistic digital campaigns is crucial. Two things are striking about this partnership with Happy Grey Lucky: the prominence of the product and the storytelling. Obscured faces may seem odd to some brands but not to Sina’s passionate followers. She also doesn’t lead with any brand messaging, instead sharing a story of her own memories of her mother.
Tip: Trust the influencer to create an asset and weave in stories that they know will resonate with their audience
Hungry Runner Girl + Aura Frames
Teasing content on one platform to drive to another can be extremely effective. In this partnership with Aura Frames, Janae shared a sweet Instagram photo with her mom and kids but directed her followers to read the full post on her blog.
Tip: Don’t force influencers to squeeze all the talking points into every post; use a multi-platform strategy to tell the full story.
Looking to launch a last-minute Mother’s Day influencer marketing campaign? Shoot us a line at hello@trendingfamily.com!
It’s a new year, a new decade, and there’s a big new change on YouTube. On January 6, 2020, YouTube began requiring creators to label their channels and videos as “made for kids” if the primary audience for their content is children. Videos that are designated as “made for kids” will no longer support features […]
Trends in social media change almost daily. One that’ll be sticking around — at least for a while — is ephemeral content. This term refers to content that has a limited lifespan or accessibility. More simply put — it disappears. Snapchat was the instigator of this type of content, but we want to focus on […]
Influencer marketing has become an easy and affordable option for advertisers. This type of collaboration can be extremely beneficial for creating the brand awareness your company needs in order to grow. Partnerships with influencers are a great way to promote your product or service. Unlike traditional advertising methods, influencer marketing allows a company to partner […]
Influencer marketing has come a long way from its humble origins. Celebrity endorsements were the original form of influencer marketing, but the times have changed, and the world has shifted into the digital space. Now brands have begun to focus on partnering with content creators who hold sway over massive niche audiences. Social media platforms […]
The holidays are a peak time for marketing with brands from all categories wanting to get their products and services out there. The competition is hot for the highest visibility and it can often be difficult to make your way to the top. Influencer marketing is unique in that it allows brands to reach niche […]
Tablets and other portable gadgets have undeniably reshaped the media landscape. Mobile devices have become equally as prevalent as TVs in most U.S. households, according to a report from Common Sense Media. “Second-screen” viewing enables people to consume two kinds of content simultaneously, like watching a movie while playing a game or scrolling through social […]
Nearly a quarter century ago, Bill Gates declared, “Content is King.” As played-out as his message may sound, it is perhaps truer today than it was in 1996. Though Gates correctly foresaw the rise of Internet advertising, he couldn’t have predicted the landscape we now find ourselves in – a world of ad-blockers, spam filters, […]
According to recent estimates, the influencer marketing industry is expected to hit $10B by 2020 with over 75% of marketers currently utilizing the tactic. Nevertheless, some advertisers are still wary of diving in headlong with questions lingering about ROI and overall effectiveness. Regardless of the evolving (and sometimes unpredictable) nature of the influencer marketing space, […]
1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]
STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months. Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]