Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from!
Team2Moms + DSW
Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement. Team2Moms shared a touching post with their three children asking followers to share why they love being moms. DSW is prominently featured but the inclusion is organic and natural.
Tip: Skip the clunky #BrandMothersDay hashtag if it’s not relevant
Happy Grey Lucky + Teleflora
Mother’s Day is massive for flower brands like Teleflora so utilizing influencer marketing as part of their holistic digital campaigns is crucial. Two things are striking about this partnership with Happy Grey Lucky: the prominence of the product and the storytelling. Obscured faces may seem odd to some brands but not to Sina’s passionate followers. She also doesn’t lead with any brand messaging, instead sharing a story of her own memories of her mother.
Tip: Trust the influencer to create an asset and weave in stories that they know will resonate with their audience
Hungry Runner Girl + Aura Frames
Teasing content on one platform to drive to another can be extremely effective. In this partnership with Aura Frames, Janae shared a sweet Instagram photo with her mom and kids but directed her followers to read the full post on her blog.
Tip: Don’t force influencers to squeeze all the talking points into every post; use a multi-platform strategy to tell the full story.
Looking to launch a last-minute Mother’s Day influencer marketing campaign? Shoot us a line at hello@trendingfamily.com!
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