3 Quick Tips For Mother’s Day Influencer Marketing Success

3 Quick Tips For Mother’s Day Influencer Marketing Success

April 15, 2019 12:16 pm

Mother’s Day is right around the corner and there is no shortage of fantastic influencer marketing campaigns for us to appreciate, analyze, and learn from!

Team2Moms + DSW

Major holidays like Mother’s Day are a perfect opportunity to establish positive brand connotations without the need for overt product placement.  Team2Moms shared a touching post with their three children asking followers to share why they love being moms. DSW is prominently featured but the inclusion is organic and natural.

Tip: Skip the clunky #BrandMothersDay hashtag if it’s not relevant  

Happy Grey Lucky + Teleflora

Mother’s Day is massive for flower brands like Teleflora so utilizing influencer marketing as part of their holistic digital campaigns is crucial.  Two things are striking about this partnership with Happy Grey Lucky: the prominence of the product and the storytelling. Obscured faces may seem odd to some brands but not to Sina’s passionate followers.  She also doesn’t lead with any brand messaging, instead sharing a story of her own memories of her mother.

Tip: Trust the influencer to create an asset and weave in stories that they know will resonate with their audience

View this post on Instagram

{ #sponsored } As Mother’s Day approaches, I’m finding myself reflecting on my own experience growing up and the little traditions that I’ve always wanted to continue with my own kids. One of my favourite things about my mom is that she would always say goodbye with an “I love you”. Whether it was at school drop off, hanging up the phone, or going to bed, she’s always done that and we continue to say “I love you” several times a day even now. It’s the reason I tell my kids a million times a day that I love them. Which is why I love that @Teleflora ’s Mother’s campaign is all about how “Love Makes a Mom”. What little traditions have you picked up from your own mom? This Mother’s Day, celebrate unconditional love by sending the fearless women in your life a @Teleflora bouquet that is made by hand and delivered by hand (in a beautiful vase!) by a local florist. I’ll definitely be sending my own mom one of these beautiful bouquets. #LoveMakesAMom #LoveOutLoud

A post shared by Sina ♡ Happy Grey Lucky (@happygreylucky) on

Hungry Runner Girl + Aura Frames

Teasing content on one platform to drive to another can be extremely effective.  In this partnership with Aura Frames, Janae shared a sweet Instagram photo with her mom and kids but directed her followers to read the full post on her blog.

Tip: Don’t force influencers to squeeze all the talking points into every post; use a multi-platform strategy to tell the full story.

Looking to launch a last-minute Mother’s Day influencer marketing campaign?  Shoot us a line at hello@trendingfamily.com!

Recent Posts

 

Does my Brand Need an Influencer Agency or Can We Just Do it Ourselves?

According to recent estimates, the influencer marketing industry is expected to hit $10B by 2020 with over 75% of marketers currently utilizing the tactic. Nevertheless, some advertisers are still wary of diving in headlong with questions lingering about ROI and overall effectiveness.  Regardless of the evolving (and sometimes unpredictable) nature of the influencer marketing space, […]

Read More
 

3 Ways to Engage Millennial Parents with Branded Content

1. Create family-friendly YouTube videos. YouTube is quickly becoming America’s most watched media platform. Today’s parents use it as a source of family entertainment. They’re looking for clean, wholesome videos that are entertaining for both themselves and their children. So, as a brand, you can choose to produce your own content that is safe and […]

Read More
 

Lead time for influencer campaigns?

STRATEGY PLANNING FAQ Q: How long, from start to finish, does a video influencer campaign take to execute? A: At a minimum: 1-2 months.  Here’s the breakdown: Find and select ideal influencers + finalize creative brief (1-2 weeks) Negotiate/execute contracts with influencers (1 week) Influencer video production and editing (1-3 weeks) Brand/legal approval on video draft + […]

Read More
 

Here are the videos that influenced families in 2017.

Family-friendly content flourished in 2017, with more millennial families than ever turning to YouTube for tips, community, and entertainment. Watch Trending Family’s 2017 highlight reel to see the branded influencer videos that engaged both parents and kids all year long!

Read More
 

Holiday Case Studies from 2016 Influencer Campaigns

Many of our clients are finalizing their 2017 holiday promotion strategies so we thought it would be a good time to share some of our most effective activations from last year. From tech, to retail, to food, we launched engaging social media collaborations, festive videos, and marketing experiences filled with seasonal magic.

Read More
 

How to Convince Your Clients to Try Influencer Marketing

Influencer Marketing has quickly evolved into a pivotal tool agencies and brands can use to grow their audiences and sell their products and services.

Read More
 

Maintaining a Lasting Career as a Digital Influencer

As any digital influencer knows, maintaining relevancy and consistent popularity on social media platforms is no easy feat.

Read More
 

Finding the Right Influencers for Your Brand

In 2017, more marketers than ever are expected to incorporate an influencer marketing strategy as part of their marketing plans. Having an influencer marketing budget is important, but finding the right influencers for your brand or agency is of equal or of more importance.

Read More
 

Featured Influencer: Steps to Wander

Steps to Wander is a YouTube channel focused on travel started in September of 2013 by Corbin and Kelsey Scott and their soon-to-be first child, Juniper. For the past three years, Corbin and Kelsey’s videos featured them backpacking Europe and travelling across North America in their van.

Read More
 

YouTube Simplifies Metrics on Dashboard

The difficulties of measuring analytics on digital media platforms is overwhelming. Especially since each platform tends to have different metrics, advertisers can get lost trying to quantify the impact of their campaigns. Now, YouTube has announced its attempt to combat this issue by adding three basic statistics to their analytics dashboard: audibility, unique reach, and […]

Read More