Month: March 2017

WhatsApp Plans to Dominate Snapchat Market

WhatsApp Plans to Dominate Snapchat Market

WhatsApp has recently made headlines by announcing its new Status feature, modeled after Snapchat’s Stories. In a previous post, we’ve discussed how Snapchat has been proven to be invaluable for influencer marketing due to its authentic and spontaneous content.

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Measuring a Video View on Facebook, Instagram, Twitter, and Snapchat

Measuring a Video View on Facebook, Instagram, Twitter, and Snapchat

In a recent article published by Buffer, it appears that when it comes to video metrics, Facebook and YouTube have the most comprehensive analytics among its social media competitors like Snapchat. Facebook and YouTube both allow creators to measure the average view duration, unique viewers, video views, likes and dislikes, comments, and shares.

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YouTube Announces Affordable Television Package

YouTube Announces Affordable Television Package

YouTube seems to be on a roll lately, as it is now adding an affordable $35 cable and satellite television package to its ever-expanding lineup of video content services. Known as “YouTube TV,” the package includes roughly 40 channels such as major networks ABC, CBS, and NBC, and access to YouTube Red, a slate of […]

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